Bob Barrett Men's Apparel Case Study

This paper reviews Bob Barrett Men’s Apparel, which is a medium-high luxury men’s apparel store located in Fort McMurray, AB. The objective of this study is to provide an overview of the supply chain of this small enterprise and to provide information regarding the methods, opportunities, and flaws regarding each component within it. In addition, this research will seek to provide support to the problems identified, and to introduce solutions to the downfalls of the company through the use of SMART criteria.

Retail Industry and Norms The main industry that Bob Barrett Men’s Apparel is classified under is Men’s Clothing Stores. This industry is listed under the North American Industry Classification System as NAICS 44811, and comprises of businesses that engage in the retailing of general ready-to-wear clothing for men and boys, while also possessing the ability to provide alterations to the garments that are sold (Government of Canada, 2016). As of 2014, Statistics Canada identified that there were 133 employers of Men’s Clothing stores in Alberta alone, 107 of which were small enterprises that

The Metro Show in Vancouver, British Columbia is one of the main events that Bob attends each year, where it hosts four buying dates, two in February and March for the fall events, and two in August and September for the spring events (Metro Vancouver, 2016). Since Bob Barrett is strictly a men’s apparel store, the owner typically schedules for the February and August dates to view the male attire. “During the show dates, the Retailer/Buyer has over 130 apparel, footwear, accessories, children and gift agencies and retail-related businesses to choose from, located in multiple venues in either permanent or temporary showrooms” (Metro Vancouver, 2016, para. 1). Prior to these shows, the owner is also able to choose to pre-book viewing times with sales representatives of specific brands if he is