Dick’s Sporting Goods has many strengths throughout their business from their marketing scheme to their equiptment. For starters Dick’s cost advantage is outstanding. They push for the best possible product designed for serious athletes. Dick’s carries high end brands such as Nike and Under Armor. Buying there products in there own store gets grossly expensive. Dick’s marks their prices down to try and get people to come to their store obviously. Another strength is location. Dick’s stores are located in shopping centers "allows us to take advantage of economies of scale in advertising, promotion, distribution and supervisory costs” (Dick's Sporting Goods Annual Report). Also, it states in the annual report that Dick’s “locates themselves in