Bolman And Deal's Symbolic Analysis

The final frame to explore of the four discussed in Bolman and Deal’s Reframing Organizations is the symbolic frame. The Business Dictionary defines the word symbol as a “mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship. Symbols allow people to go beyond what is known or seen by creating linkages between otherwise very different concepts and experiences. All communication (and data processing) is achieved through the use of symbols.” With this definition in mind, we will explore the key elements of this frame and its many dimensions with a relevant example for each in turn. A symbol’s meaning and its activity can have as many interpretations as the individuals who experience and interact with them. Creating a culture, a symbol often unites people, driving them to an end goal or common cause. The significance of the symbol itself is not as important as what it means. Additionally, people create symbols in times of uncertainty, giving hope and direction. Consider, as an example, the tragic day of September 11, 2001 as it relates to this frame. In the days following, the American flag flew prominently and proudly across the country in an effort to make sense of the horrific series of events that

This prompt drives all of our actions, changes, and decisions. T-shirts labeled with this phrase are placed throughout the organization: the lunch room, conference rooms, and lobby. Their presence calls to mind the importance of serving the customer in the best way possible. This service requires different actions of each employee dependent on their role and responsibilities within the organization. Many employees have no direct contact with customers, but instead, handle their documents. The t-shirt is a reminder that behind that piece of paper belongs a customer who has needs to