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Bombardier Market Share Analysis

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Market Share
Letendre think that when increasing price, Bombardier will lose the competitive. Therefore, they foresee a big impact on prices and we are committed to working with our suppliers and our clients to remain competitive. When increasing the price of other customer such as Rolls-Royce, Belfast will lose market competitiveness. Rolls-Royce maybe select other manufacturing to be a supplier. Also, when the increasing the final aircraft price, Bombardier will lose the market share. From the Aircraft Deliveries Table, we can find that the most popular aircraft is Global 5000/6000. The number of sales between January to June in 2016 is 136. The major competitor of Global series is Gulfstream and Dassault Falcon series. In 2012, Gulfstream (at 556 units) has a 49% share of the market- making it the market-share leader versus Bombardier’s 37% share (424 units) and Dassault Falcon’s 13% share. (Chase, M. 2012) The other two competitors will increase the market share. …show more content…

Business opportunities are not limited to sales of large aircraft, is also a growing market for business aircraft, helicopters and other general aviation aircraft. Aircraft parts manufacturers without local representation may find it difficult to build relationships, get timely information, and gain access to decision-makers. Therefore, if Belfast site want to cooperate with Chinese manufacturer, like a joint venture. When the Bombardier or Belfast site get joint venture, they will acquire the market share from China. Not only Bombardier can consider China, but also can consider other rest in world, such as Morocco. From the revenue chart, Asia-Pacific and rest of world still have market and Bombardier can

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