Book R Us Pros And Cons

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Advancement in technologies have developed significantly in the previous century, specifically the part the worldwide web has played in the academic community. In recent years technology have been restructuring of the book publishing industry. “IBISWorld estimates that the Book Publishing industry’s revenue will contract at an annualized rate of 0.3% in the five years to 2016 to $30.5 billion, despite a 1.2% increase expected in 2016” (IBISWorld). In an effort to meet the demands of the 21 century students and learning institutions Books R Us was established. Books R Us is virtual online store of textbook supplier that offers educational products and services to a diverse population of learners.
In this paper, I will discuss Books R Us …show more content…

According to research “Textbooks are expected to generate the largest share of industry revenue in 2016”(IBISworld). “E-books are increasingly becoming a major product for the Book Publishing industry”(IBISWORLD). The advantage of E-books are “Digital content can easily be kept up to date and relevant to students’ lives without the cost of reprinting or redistributing print materials such as a textbook. It can be made available anytime and anywhere, both online and offline, and accessible when and where the student, teacher, or parent needs it. It can be personalized to individual student learning needs and abilities. And, digital content can be far richer and engaging, including not only text, but also high-definition graphics, video clips, animations, simulations, interactive lessons, virtual labs, and online assessments” (Fletcher, G., Schaffhauser, D., Levin, D., & State Educational Technology Directors Association, (. (2012). Out of Print: Reimagining the K-12 Textbook in a Digital Age. State Educational Technology Directors Association). Researcher say that “as the percentage of online retail sales increases, e-books become more …show more content…

According to the “Product and services segmentation(2016) “Textbooks make up the largest portion of industry sales, generating an estimated 31.6% of revenue. This product segment includes online textbooks and primers for all schooling levels. Professional, technical and scholarly books make up 27.5% of the market while other books and services makes up 10.3% of the market”(IBISworld). Books R Us ideal clients are learning institutions in the public, private, business sector, college students, and parents. More and more learning institution are replacing printed textbooks with digital textbooks. With the growing new demand for digital textbooks Books R Us ideal client is the academic learning community, school districts, teachers, parents and college students will be able to utilize Books R Us. Businesses who require workers to take training course or to complete continuing education courses will also be able to utilize Books R Us. Community programs that provide training courses can also take advantage of Books R