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Barnesandnoble A Good Decision

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barnesandnoble.com a good decision? Explain your opinion.
After a slow and fraught-filled start with order fulfillment glitches and Barnes and Noble grossly miscalculating the importance of creating ties between their physical stores and online stores, I do believe they made the right decision to have an online presence. However, I think the actual physical stores need to be where their “bread and butter” is at. When they first created Barnesandnoble.com they received a lot of criticism for their lack of ingenuity when it came to meeting their customer’s needs. The site was slow and hard to use, and they had a lot of missteps when it came to filling their customer’s orders, but over time they resolved some of their issues and in 2001, thanks to their efforts to exploit all the sales channels they increased their revenue 23%. …show more content…

That is why it is so important to have physical stores. Even with today’s technology, people still like to have a choice and I for one, prefer to go to a store, browse through the aisle and select my books. For those who prefer the convenience of ordering online, but want instant gratification, they have the option of purchasing a book online and picking it up at the store. Also, Barnesandnoble.com only has a 10% profit return, which is no-where near where it needs to be and proves there is a lot of work to be done in this area. They seem to be behind the times. For example, when they came out with their free shipping promotion, it was one month after Amazon’s

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Barnes and Nobles, who uses a multi-channel distribution platform operate in two segments: Barnes & Noble Retail (including Barnes and Noble Education, Inc.), and NOOK. Under Barnes and Nobel Retail they have 640 stores, an eCommerce site, and Sterling Publishing Company. The retail segments include, general, which primarily sells trade books and makes up a significant portion of their revenue, college, which solely focus on the college market and is usually owned and operated by the university, and specialty stores, who carry specific genres of books including religious, children’s and professional books catering to a local set of customers. Their B2C e-commerce presence incorporates convenience and low-cost operations for Barnes and Nobles.

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