The reason of this report is to describe the trends in downloads of Game on! and sale in million of Australia dollar of Scriber which has been requested by the Board of Directors of Apps. I recommend that the Apps International should invest in Scriber Game on! is an innovative app released by English Australia has proved to be extremely popular with international students in Australia. There were 500,000 downloads right after the apps was launched in 2009. After one year of release, the number of downloads increased to 1 million. In mid-2012, people continued to download and hit a number of 1.3 million. This number remained stable until the end of 2013. Due to the international student numbers start to rise again in 2014 (Australia Education International website 2014, cited in Yu 2014), the number of downloads jumped from 1.3 million to 1.7 million and are expected to keep …show more content…
The overall trends of the graph have grown moderately since 2011 with some unsteady growth. According to data compiled by M (2017), Scriber has reached 0.75 million dollars after 1 year of release. Due to the rise of Australia dollar in the star of 2012, the sales declined from 0.75 to 0.5 million dollar. Sales fluctuated around 0.5 million dollars in mid-year of 2012 but fell back to the same level of the start of 2013 despite the new advertising campaign which targets in pre-school children. Sales keep falling in 2014 because competing company launch the similar app. Sales reached the low point of 0.25 million dollars. However, there was an improvement in 2015; sales in millions of dollars increased dramatically and reached a peak of 2.25 million dollars. This was due to a new strategy which the company hired a new programmer and international writing scripts were introduced. As reported in the graph, the sales are expected to rise slightly because of the lead programmer