“Fireball Cinnamon Whiskey needs no introduction. If you haven't tried it yet, just imagine what it feels like to stand face-to-face with a fire-breathing dragon who just ate a whisky barrel full of spicy cinnamon. Live it, love it, shoot it – what happens next is up to you.” Fireball Cinnamon Whisky is a mixture of whiskey, fragrant of cinnamon and sweeteners produced by the Company Sazerac. Its base is the Canadian whiskey, and the flavor is similar to that of the sweet "Atomic Fireball" of Candy Company According to Fireball's official web site, the product was developed in Canada in the middle of the 1980s, and for a long time it was not well known outside of Canada. Fireball is now widely available in the United States and in other countries. Fireball originally was formed part of a line of flavored whiskies elaborated by Seagram in the middle of the 1980s. The history of the manufacturer is, partly, that was the product of the efforts of a Canadian butler that used it to warm up after a cold front coming from the Arctic. The company Sazerac bought the rights of the brand and Seagram's formula in 1989. It was commercialized as " Dr. McGillicuddy Fireball whiskey ". Later, in 2007, the product was renamed as " Fireball Cinnamon Whisky ". …show more content…
In 2013, the sales increased to $ 61 million, surpassing Jameson Irish whiskey and Boss tequila. " In 2012 and 2013, the product had an increase in popularity, which the company achieved by means of the use of social networks, word to mouth , and a relatively small advertising budget. In 2013, it turned into one of the ten most popular liquors, overtaking Jose Cuervo tequila. A Bloomberg Business Week article said that, according to the current trends, the brand was in position to become more