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Case Study Flambo

2420 Words10 Pages

1. What rights, if any, does Buzzy need to license from Flambo?

Considering the activities needed for the spokesperson endorsement, tour sponsorship, and a product named after Flambo, Buzzy will need to Flambo 's publicity, name and likeness rights, copyright of his photos. They may need to clarify the trademark license and logo usage with Flambo, even though that the trademark seems to not be registered for alcohol drink products. Copyright of Flambo 's music may be needed if Buzzy wishes to use it for advertising the drink or the tour.

2. Use the 7 aspects of scope and the 4 Cs to address BOTH licensor and licensee interests for the spokesperson deal.

Subject matter: Flambo may want the subject matter of this case to be limited his publicity, …show more content…

If Buzzy Flambo is sold with some other products, Flambo will want to have approval rights of that as well. He may also want the power to terminate the agreement on certain situations, reserve the rights that are not expressed in the agreement, and ask Buzzy not to make spokesperson deals with his direct …show more content…

He will also want control of how his trademark, photos, logos, name and likeness appears on the Buzzy 's tour sponsorship related announcements and advertisements, and want the ownership of event photos shot in the event. He may also want to have regulations the exposure of Buzzy 's logos, banners and products on the tour site, the venue and the merchandise so it doesn 't steal the show, so he may ask to secure the right of approval and final decisions on all products or appearances regarding Buzzy. He will also not want to be forced to say anything that he doesn 't want, but maintain the ability to still make open and outrageous comments that may be criticized but not lose the sponsorship deal. He may also want the power to terminate the agreement on certain

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