What Is Echo Dot 2nd Generation?

The product our group chose was Echo Dot 2nd Generation. This is a hand free voice demand device. It can do various things such as playing music through Alexa, control your smart devices in house, set alarms, read news and audiobooks, make calls, and send messages. The firm that produces Echo Dot is Amazon. Amazon was first launched in 1995 by founder Jeff Bezos. It was initially a website that sold only books, but Bezos had a much bigger vision. He started in his basement and within the first month had sold books to every 50 states along with over 45 countries. The growth continued over the next several years which made it a website that pretty much sold anything. This created some issues because of the fast growth with employees working

Based on Kotler and Keller the four Ps are classified by McCarthy for marketing activities. Product component of the marketing mix consist of things such as product variety, quality, design, features, brand name, packaging, sizes, services, warranties, and returns. The promotion component consist of sales promotion, advertising, sales force, public relations, and direct marketing (Kotler & Keller, 2016, p. 25). Echo Dot 2nd Generation is very small compared to the size of a puck, tiny speakers, and seven microphones. It has very impressive functionalities such as third party features. It supports home brands such as Nest, SmartThings, Philips Hue, and IFTTT (Mendoza, 2016). One of the things that is improved in the Echo Dot 2nd Generation versus the original Echo is the microphones. They do a much better job in hearing voice commands when you may have something else playing in the background. Once Echo Dot is out of the box you can connect to external speakers using Bluetooth (Amazon Echo Dot (2nd Generation) review, 2016). The warranty that Amazon offers on all of there devices is a 90-day limited warranty. The warranty covers any defects in the device. If you find a defect you have certain instructions that has to be followed in order for the warranty. At that time the product is either repaired, replaced, or refunded. The limited warranty does only apply to the hardware

The advertising and sales pitch for the Echo Dot 2nd Generation is that is only $50 which is half the price of the first Echo device. It is much smaller is size being more compact and sleeker (New $50 Echo Dot: Adding Amazon's Alexa to home just got a lot cheaper, 2016). The marketing technique that Amazon is using is showing the advantages Alexa has in the market. She has over 3,000 skills now that includes integration to many car platforms. The Echo Dot 2nd Generation is cheaper, more powerful, and appealing to many customers. This will make it difficult for competing companies such as Google and Samsung because Amazon has lead the market for quite a while. Amazon have also started offering the product in the UK and Germany (Intelligence,