Strengths
Berkelouw is known to be the longest established bookstore based in Australia and are operating its majority of books online in their website.
Weaknesses
Berkelouw showed a low level of customer service because of their limited contact in Facebook in which most of their possible customer may order.
i. Bookdepository.com
Product
Strengths
• Variety of affordable book
• Free delivery Weaknesses
• Flexibility
• Some not known titles Strengths
Bookdepository provides their customer’s best seller affordable books such as young adult books with the titles of Me before You, Miss Peregrine’s Peculiar Children, All the Light We Cannot See and more. They also give their customers free delivery fee on every purchase.
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Other books are ranging from $30-$50 depending on the value of the book. The company also offers bargain shop wherein books are discounted from 50-80% off with free delivery.
Weaknesses
Despite the free delivery and discounts, Bookdepository’s product can still be considered as a regular price. However, the company may be getting their supposed sales in delivery charge in their books’ price.
Place
Strengths
• Variety of online platforms Weaknesses
• Remote access
Strengths
Bookdepository have many channels such as Facebook page, twitter and website. However, the business transactions or ordering is made only in their website.
Weaknesses
Bookdepository does not have any actual/ physical store thus limiting their customer to online users.
Promotions
Strengths
• Free delivery
• Discounted books Weaknesses
• Slow responses in concerns
Strengths
Bookdepository is known for their free delivery around the world and discounted prices in almost of their products. This position in customer minds garners customers around the world, especially here in the
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Promotions
Social Media
Valuable Rare Costly to Imitate Organized to capture Value
Yes No
Competitive Parity
Social Media became a platform for promotions for Chapter IX. They chose channel such as Facebook however this strategy is common to the competitors.
d. Book Link (blink.com.ph)
Product
Market Penetration
Valuable Rare Costly to Imitate Organized to capture Value
Yes No
Competitive Parity
Blink offers the same product and service offerings to the same target market for it to penetrate deeper to its segment. Market penetration is commonly used by businesses.
Price
Leadership Pricing
Valuable Rare Costly to Imitate Organized to capture Value
Yes No
Competitive Parity
Blink offers its products to its customers at a low price but its competitors also do the same as compared to them.
Place
Internet Channel
Valuable Rare Costly to Imitate Organized to capture Value
Yes No
Competitive Parity
Blink placed its product and service offerings into its online channel in which competitors also did the same.
Promotions
Online Marketing
Valuable Rare Costly to Imitate Organized to capture