Explain The Multi-Channel Distribution Channel Of Barnes And Nobles

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Barnes and Nobles, who uses a multi-channel distribution platform operate in two segments: Barnes & Noble Retail (including Barnes and Noble Education, Inc.), and NOOK. Under Barnes and Nobel Retail they have 640 stores, an eCommerce site, and Sterling Publishing Company. The retail segments include, general, which primarily sells trade books and makes up a significant portion of their revenue, college, which solely focus on the college market and is usually owned and operated by the university, and specialty stores, who carry specific genres of books including religious, children’s and professional books catering to a local set of customers. Their B2C e-commerce presence incorporates convenience and low-cost operations for Barnes and Nobles.

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