I really enjoyed the class discussion about their different job organization. I will like to discuss my job organization structure. My past job Publix we used a departmentalization organizational structure. Publix is an employee owned supermarket. We are departmentalization organizational structure because we are separated by product and service.
CanGo. Com CanGo is a new up and coming small business that growing by the minute. CanGo’s executives recently began to look into new ways to expand their already successful business. Selling new and used books has proven to be a great market for them, but they were looking into expanding their inventory to keep up with competitors, Amazon.com, Barnes & Nobles, and Book-a-million. CanGo’s CEO and visionary, Liz Blackman and senior leadership opened the company to Initial Public Offering to increase capital.
This industry is very competitive with as many as thirty-seven firms and total estimated annual revenues of $125,904,840,000 (http://bi.galegroup.com/essentials/industry/448140?u=bentley_main). Retail giants like TJX, H&M and Gap are the top players of this industry with Nordstrom vying for the fourth largest market share and Dillard’s further down on the list. The success of Nordstrom Inc with respect to
Business Name: Dymocks Booksellers Dymocks is the leading bookseller in Australia and is recognised for quality advice, value for money, professionalism and customer service. Dymocks has been franchising for over 30 years and would like to secure the vacant store in the shopping centre. Dymocks’ mission statement is “As a family owned business and the oldest Australian owned bookstore, Dymocks prides itself on meeting the leisure, learning and gift needs of all booklovers by offering superior customer service and an enhanced book buying experience.” Legal Structure Legal structure of a business determines who shares in the profit and losses, how tax is paid and where legal liability rests. The legal structure of Dymocks will be a sole trader.
The retail segment has its primary focus on food. Other components of the retail segment include associate – owned drugstore, in-store pharmacies, gas bars, apparels and other general merchandise. This particular
Nordstrom is a large specialty retailer that works exceptionally hard to meet the needs of its customers. It is a company that is proud of its small Seattle roots, but is always looking to be fresh and innovative to give the customers what they need and want (About Nordstrom, 2017, p.1). The store is growing economically. In 2016 they generated 14.44 billion dollars in sales, which is almost up a whole billion dollars from the year prior (Nordstrom Inc. 2017, p.1). Nordstrom is growing: They currently have 347 stores in 40 states and Canada.
For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.
Multichannel system is when companies use one or more than one marketing channels to interact, promote and sale their products to consumers (p.192). It is an effective way because it can reach a wide range of variety consumers. For example, Dicks sporting uses an omnichannel sale approach. Omnichannel marketing, uses multiple channels to “work seamlessly together and match each target customer’s preferred ways of doing business, delivering the right product information and customer service regardless of whether customers are online, in the store, or on the phone” (p.193). Dick’s sporting offers the same experience, whether one buys online, in store or on the phone.
Furthermore, Macys is involved in retailing through its websites and stores; participating in the sale of clothes, cosmetics, accessories home décor, furniture, appliances and food. In addition, its competion comes from other department stores, online retailers and discount stores including JC Penny, Kohls, Dillard’s and Sears (www.sec.gov) (www.nasdaq.com/symbol/m/sec-filings). Kohls, which is registered by the name of Kohl’s Corporation, was incorporated in Wisconsin,
or later known as Macy’s Inc. acquired R.H. Macy’s in 1994 then became the world’s largest premier department store company as the Federated Department Stores operated over 400 department stores and more than 157 specialty stores in 37 states. As from 1995 until 2006, Federated Department Stores have also acquired several department stores converting to the Macy’s nameplate such as A&S Department Stores, The Broadway Department Stores, I. Magnin, Jordan Marsh Department Stores of Boston, Stern’s Department Stores, Liberty House operations and finally The May Department Stores Company. Macy’s Inc. now currently have approximately 800 stores in virtually every major geographic market in the United States including their official website, the “macys.com”. Macy’s Inc. also is currently a parent company of 3 subsidiaries companies which are Macy’s, Bloomingdale’s, and Bluemercury Inc. where Bluemercury was acquired recently in March 2015 by Macy’s Inc.
Target Corporation (NYSE:TGT) is one of the most recognized discount retailer that provides upscale, trendy merchandise at affordable prices. The company was founded by Draper Dayton in 1902. The first store was opened in Roseville, Minnesota during 1962. As a result of Target’s continued success, its parent company, The Dayton Hudson Corporation was renamed to Target Corporation in 2000. Currently, Target is the second largest retailer and mass merchandiser in the United States.
Comcast is the largest internet provider in the world. Comcast is split into two businesses Comcast Cable and NBCUniversal. Comcast has 5 segments total which the film entertainment segment provides fourth most in revenue and operating income. We will be analyzing Comcast’s film entertainment segment. Comcast currently has the 3rd most market share with 14.9%, which is behind Walt Disney Company 19.3% and 21st
Virgin Group began its business with a magazine which was named the Student. The next venture was a mail order record company named. Therefore it can be sales that Virgin Company entered the market with a magazine business which was its market penetration strategy and then went on to the next stage which is product development through Virgin Records. With the establishment of its record label the company entered in to new markets. Hence the market development stage was also achieved by the Virgin Group fairly quickly.
Question I took a trip of I-Star which is a departmental store. It comprises of different sections which includes eatables, beverages and cosmetics. Its way of marketing is very attractive. Different sections are highlighted through relevant posters and background pictures. All sections in this departmental store are designed in way that they attract every new comer to it but cosmetics section is designed in a way that it is prominent and visible from every side.
3.3 Customers and Competitors Customers Amazon customers consist of upper & middle class social groups who have inclination towards using E-commerce portals and are comfortable with online shopping. Majority of the customers are professionals or businessmen who are busy with their business/Job & find it convenient to purchase anything online rather than visiting the physical outlet in order to save time & money. Furthermore, the customers might also be the ones who are searching for deals.
