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Overview Of Bread Head On Wheels

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SWOT Analysis: Bread Head on Wheels “The way to get started is to quit talking and begin doing.” – Walt Disney. Every large multi-national corporation and billion dollar enterprise began as a small business started by an entrepreneur with a dream and the drive to make their dream a reality. The work and vision of entrepreneurs and small business startups are one of the biggest drivers of economic growth in the United States. This economic growth is driven through the entrepreneurs’ creation of new businesses, which creates new jobs, technology, innovation and processes (Acs, 2006). The entrepreneur takes advantage of disequilibrium in the market by creatively taking advantage of the gaps between what the market currently offers and what …show more content…

The owners were able to purchase and renovate the food truck utilizing savings. Given that the Bread Head on Wheels operates from a food truck the company does not pay rent on a full time kitchen. Their fixed monthly costs are insurance for the food truck, and a $1,500 monthly co-op fee, that goes to monthly use of a professional kitchen that the company utilizes for prep work, storage and the cleaning of tools used daily. The co-op fee is low because the space is utilized by 8 food trucks in the area. The first eight months that Bread Head on Wheels were in operation were extremely difficult, but the last eight months have been better and the company has been able to generate profits that have exceeded their plans by 20 %, enabling the company to pay down the debt accrued during the first eight months and hire the part time employee.
In order to gain a more sophisticated understanding of the organization’s general environment and create a firm strategy Bread Head on Wheels conducted a SWOT analysis. The SWOT analysis quad chart is listed below. Bread Head on Wheels SWOT Analysis
Strengths Weaknesses
• Extensive management experience in the industry
• Quick response to consumer inputs
• Established supplier network in local organic food production community
• Low production/labor costs
• Culture of organization/level of commitment • Weak Brand Name
• Unreliable cash flow
• Employee turnover given hours of operation
Opportunities

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