There are various distribution strategies used by online companies versus channels used by brick and motar stores. Brick and mortar refers to companies that have retail stores, warehouses, as well as factory production. These straties although different are similar in a multitude of ways. A common similatiry amounst these too firms is that they both have similar needs. The aim is to promote there given company in the best light possiable for the highest sales possible. Sales are the most important to both of these firms, both reach out to there given customer through marketing stratiges. The methods of distrution is where both orgnazations draw the line in the sand. Brick and Mortar stores use channels that deal with the customer as direct