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Budweiser Rhetorical Analysis

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Budweiser's "Wassup?!" advertisement has become an iconic part of popular culture, having been released in 1999 and lasting decades since. This advertisement is an example of a successful rhetorical analysis, as it has been able to effectively use the techniques of language to persuade viewers to consume the product. In this essay, I will explore the history and context of Budweiser's "Wassup?!" advertisement, analyze the techniques of rhetoric used in the advertisement, and lastly,
The Budweiser Wassup?! The ad campaign released in 1999 has become an iconic and influential part of pop culture. In their article “History and Context of Budweiser Wassup?!: Examining the Circumstances Surrounding the Advertisement’s Release and Its Historical Impact,” E King Watts and M Orbe explore the circumstances surrounding the ad's release and its cultural legacy. According to Watts and Orbe, the Wassup?! ad campaign was the first to use a “non-linear …show more content…

advertisement can be evaluated by examining its ability to reach an intended audience, its impact on consumer beliefs, and its effectiveness in promoting consumer action. AC Micu and JT Plummer (2010) analyzed the success of the Wassup?! ad campaign in their article in the Journal of Advertising Research. They found that the humorous nature of the ad and its endorsement of a certain lifestyle appealed to a young, affluent audience, who felt that they could relate to the characters in the ad. Furthermore, the advertisement was effective in influencing consumer beliefs, namely by creating a positive association between Budweiser beer and the lifestyle being portrayed. Finally, the ad was successful in promoting consumer action, as it was highly effective in increasing brand awareness and improving the brand’s overall image. In conclusion, Budweiser’s Wassup?! ad was a successful campaign that was able to reach an intended audience, influence consumer beliefs, and prompt consumer

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