Business Analysis Of Athlete's Warehouse

Athlete's Warehouse is a retail sports store that provides sports equipment, clothing, and accessories to athletes of all levels. I summarized strengths, weaknesses, opportunities, and threats for Athlete's Warehouse with the following:
SWOT Analysis of Athlete’s Warehouse
Strengths:
Experienced and knowledgeable owners:
The owners of Athlete’s Warehouse, Colin and Ed Power, have a background in athletics and have experience in teaching, coaching, and selling sporting goods. This provides them with a solid understanding of the industry and the needs of their customers.
Strong supplier relationships:
Colin has established supplier contacts during his time at the University of Ottawa, which allows him to supply a range of products to schools

Wide Product Range:
Athlete's Warehouse offers a wide range of products, from beginner to professional level, which increases the chances of attracting a broad customer base.
Weaknesses:
Limited financial resources: Colin's previous business ventures, including The Fitness Factory and the Comer Brook YMCA, had cash flow problems. Athlete’s Warehouse may be affected by this as well.
Lack of focus: The owners are involved in multiple ventures, which may result in a lack of focus and attention on the Athlete’s Warehouse.
Poor performance of the previous store: The first Athlete’s Warehouse store in Comer Brook had low sales and ultimately closed due to problems with the location. This may indicate that the owners have limited experience in running a retail store.
Opportunities:
Growing demand for sports and fitness products: The increasing awareness of the benefits of a healthy lifestyle and the growing popularity of sports and fitness can provide opportunities for
Athlete’s Warehouse to expand its customer base.
Expansion into new markets: Athlete’s Warehouse could expand its operations to other