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Athlete's Warehouse Swot Analysis Essay

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Following is the thorough SWOT analysis of Athlete’s warehouse; STRENGTHS: 1. Unique product mix - Athlete’s Warehouse specializes in good quality athletic footwear and clothing, which is not available in other stores in Grand Falls. This unique product mix would give the store a competitive advantage in the market. 2. Knowledgeable and experienced staff - Colin and Ed have the required expertise and knowledge to provide expert advice to customers on the purchase of athletic goods, especially running shoes. This would help in building customer loyalty and trust. 3. Cost-effective - The initial investment required to open the store is only $30,000, which is relatively low. Moreover, Colin and Ed have already invested $12,000 in inventory, which …show more content…

Limited market - The store targets people between the ages of 13 and 34 who are involved in some type of athletic endeavor. This is a relatively limited market and might not provide significant growth opportunities in the future. 3. Limited working hours - Ed would work in the store as his shift schedule allows, which might limit the store's working hours, impacting its ability to attract and retain customers. OPPORTUNITIES: 1. Growing economy - The economic conditions in Grand Falls and neighboring Windsor are favorable, with Abitibi Price Paper working to capacity, and the Central Newfoundland Regional Health Centre undergoing renovation. This might lead to an increase in disposable income and hence demand for athletic goods. 2. Growing population - Grand Falls is the primary service center for a retail trading area of at least 50,000 people. This might provide a larger customer base for Athlete’s Warehouse. 3. Deficient inventory of competitors – As Colin states “According to my estimates there are at least 3000 people in this market area are willing to pay good prices for good quality merchandise. These people are not being serviced by the existing businesses”. (Howse, B. 1992). This can help the store reach a wider audience and provide better accessibility to

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Provide three strengths, weaknesses, opportunities, and threats (each) for Athlete’s Warehouse. Provide a brief, overall evaluation of this organization based on your findings: The Athlete’s ware house Strengths Athletic background: The power brothers have an Athlete background, Colin Power, 30, was educated as a Physical Education teacher, and Ed, 46, was also athletic having played goal for the Grand Falls ANDCOS in the Newfoundland Senior Hockey league to start an athlete business; I believe they are supposed to know who to attract and what to attract them. Experience: Colin and his brother were expertise already in the business as they already had prior experiences, working as the Executive Director of the Grand Falls YMCA, opening their first store called Athlete's Warehouse and 'The Fitness Factory.

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