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Business Analysis: Wells Fargo

246 Words1 Pages
Wells Fargo's in the first place, and potentially most essential, operational system is concentrating on cross-offering. Dick Kovacevich, previous executive and CEO of Wells Fargo, is regularly credited with building up the bank's successful cross-selling system. As per Wells Fargo, cross-selling is a great strategy to implement because is a process to offer clients products and services that is needed and by offering these services and products to the clients its helps them succeeds financially. For Wells Fargo, cross-selling is a part of the hierarchical DNA. It's the most vital mainstay of its operational methodology. Cross selling is vital for three primary reasons: It's less expensive than new client procurement: It costs a bank considerably
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