Wells Fargo is very committed to establishing close relationships with their customers. The employees are encouraged to establish close relationships with each other, and the customer. Furthermore, Wells Fargo calls their employees, “team members, ” not employees; nevertheless, they do this because the people who work for them are resources to be invested, not expenses that need to be managed. Moreover, it takes teamwork to serve the customer right. A major part of customer and market focus is managing the customer experience. Wells Fargo strives to create a memorable and enjoyable customer experience. Furthermore, our name is the most beautiful thing that we as human beings have, employees at Wells Fargo are heavily encouraged to get to know