Case Analysis 3 Chick-Fil-A
Summarize current strategy
Chick-fil-A has advantages over chipotle. For one it is more like fast food including a pick-up window where chipotle you must go in to order. On top of this Chick-fil-A is a higher quality food than many other fast food restaurants. At a business-level strategy include advertising and marketing to help increase brand recall. At a corporate-level strategy includes established brand in U.S., sponsorship to numerous sports events, and successful advertising campaign- ‘Eat morchickin’.
Chick-Fil-A’s unique corporate culture is matched by its clever and successful marketing efforts. Its marketing and positioning strategy perfectly executes attracting customers, making sure they are satisfied and retained as
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Chick-fil-A revolves around religious standards and values; they allow the company to stand out of the crowd from their competitors. Their image is framed out by their religious reputation, which almost sets the company on a pedestal so that consumers feel as if the higher prices are worth the dedicated, friendly customer services, and quality product.
Priorities- Being closed on Sunday gives Chick-fil-A a competitive advantage because it portrays the company with an image that sticks to its policies; it elevates the company’s image, making consumers more drawn to it and making the loyal customers remain loyal.
Payments- are more expensive than many other fast-food restaurants. Chick-fil-a is a loyal consumers are willing to pay because of the company’s morals, customer service and quality product.
Performance- promotes their brand by numerous different advertisements, free-food giveaways, sponsorships, coupons, calendars, and other. Their product is demonstrated with quality chicken, healthy menu choices, hand-spun milkshakes, a breakfast menu, and the list goes