Business Case Study: Comcast Cable

Comcast Corporation’s goal is to shape the future of media and technology, while striving to earn the respect and trust of customers, shareholders and members of the community. Comcast accomplishes this through two primary businesses, Comcast Cable and NBCUniversal. Comcast Cable is Comcast’s largest business segment and is one of the largest video, high-speed internet and phone providers to residential customers and also provides services to businesses. While NBCUniversal, is one of the world’s leading media and entertainment companies composed of four reportable segments: cable networks, broadcast television, filmed entertainment, and theme parks. Comcast achieved this success in the global media and technology industry through the investment

The plan aims at developing a high-speed access network across all of Italy. Under this plan, Italy will outsource the implementation of the project and AGCOM will regulate price conditions and technical standards for companies operating under the plan. There are three different objectives of SNBUL depending on the broadband infrastructure. First, Type A focus on the development of next-generation access networks in public ownership. Next, Type B addresses telecom operators for the implementation of project investment in infrastructure in the last mile access network. While Type C provides support to users in isolated areas. Through the implementation of each plan, Italy will bring connectivity with a minimum of 100 Mbps for up to 85% of the Italian population, and guarantee coverage of at least 30 Mbps to all citizens. SNBUL will also provide at least 100 Mbps offices and public buildings, and bring high speed broadband in industrial areas. The implementation will simplify administrative support and reduce burdens for the government and businesses. While the plan will provide tax exemption tools for customization of infrastructures, the plan will provide land registry creation to locate all the infrastructure above and below the ground. An enormous step towards increasing connectivity, Italy aims at having the infrastructure completed by

Currently a developing market, Fastweb’s three main competitors are Wind Telecomunicazioni, Tiscali and Sirti. Firstly, Wind Telecomunicazioni is one of the top internet service providers serving over 2 million broadband and dial-up subscribers. In addition, Wind Telecomunicazioni serves more than 20 million mobile customers and more than 3 million fixed-line subscribers. Along the telecommunication lines, Wind Telecomunicazioni uses vertical integration by selling consumer mobile devices and accessories, at about 160 company-owned and more than 390 franchised stores, as well as third party outlets. Moreover, their strengths are the transmission of content as well as experienced business units. However, their weakness revolves around the lack of research and development and the creation of the infrastructure of the broadband lines. As a result, Wind Telecomunicazioni possess very little competition and might be an excellent area to expand in years to