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Cabela's Business Strategy

163 Words1 Pages
Needing access to advance tracking Cabela’s sought the expertise of Impact Radius, to assist in the success of its affiliate programs and to find new opportunities for growth. Cabela’s first priority was migration to its new platform. Streamline, Cabela’s and Impact Radius worked to integrate media partners that had not been integrated with Cabela’s. The Cabela’s team quickly recruited strategic media partners not previously on platform. The new platform was needed to optimize ad spending, custom reporting as well as identify and invest in new and better growth opportunities. With no loss in revenue Cabelas’ growth was 117% over a 6 month span. With all partners integrated in new platform, Cabela’s wanted to dive into their consumers. Cabela’s
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