In order to offset these types of weaknesses, Caesars should consider the following things. Start with working towards maintaining the market dominance. There Caesars can guarantee to see a continuance of guest return as well as profit. This will also play to their strength of brand recognition which is important in this situation as it will work to prevent additional competitors from entering the market with a strong prevalence. Lastly, Caesars needs to be sure to maintain the profitable facilities, and focus on aspects where profits may be low. In this case, if a facility isn't doing well, take the resources necessary to focus on that facility or consider a revamp/shut down if necessary. International Business Strategies When considering Caesars Strategies, many other aspects must be taken int account. Caesars has Strong brand recognition, a large amount of locations, high levels of sustainability, and use their technologies properly to increase productivity. They do have weaknesses in the form of financial burdens, a past bankruptcy and can be potentially spread too thin (SWOTanalysis, 2016). If Caesars is smart they will take the problems they have had in the past …show more content…
They have a positive, helpful mentality that allows for the development of their staff and keeps the them happy. With a staff that is satisfied with their job, you find that they are more likely to do things to help the company. This includes learning for the company and also helping to keep it sustainable. “91% of highly engaged employees always or almost always try their hardest at work, compared with 67% of disengaged employees”(Carter, 2016). This statistic is important to consider because it emphasizes the importance of the type of culture that Caesars has for it's employees. They will engage and continue to engage as long as they will feel the way that the majority of them do now about their