Canon's Canon Competitive Advantage

Competitive advantage is attained by a firm by the strategies used to advance its strengths and opportunities with the industry. As Barney said ‘a firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential competitors’. (Barney,1991). The strategy implemented by the firm has to be different from any other firms from the same industry meaning being unique to itself and cannot be duplicated. This makes the firms has its own way of doing things efficiently and effectively. In order to standard out from other firms in the industry, the firm must be able to attain the first-movers advantages of the industry. This states is more to have control on

From the case [C1040], Canon had focused on diversification as a framework to build advantages that more relates to dynamic capabilities. Canon uses the expertise of its R&D section to develop the change towards the environment. ‘Dynamic capabilities refers to the shifting character to the environment which emphasis the key roles of strategic management in appropriately adopting, integrating and re-configuring internal and external organizational skills, resources and functional competences towards changing the environment,’ (Teece,1994). Canon focusing on the technology innovation, referring to the case [1042], Canon uses more advanced technology which is said as the state of art. Canon used technology as its foundation to build distinctive advantages. The theory of market strategy has been used in order to achieve competitive strategy in the technology department. Canon used the process, position and path framework in planning its innovation growth. Process is referred to the way things are done in the firm or what might be referred to as its routine or patterns of current practice and learning, (Teence, 1994). Canon did a planned process by focusing on different segment which was ignored by its competitors referring to case [c1043]. Canon carefully studies the advantages of implementing it and had believe that a large demand will generate based on this segment. Canon has to take

As referring to the case [c1047], Canon targets manufacturing its products in the best quality with a low price. In order, for manufacturing to be done based on this prospect, Canon has to manage its production cost. According to (Teence, 1994), ‘an organizational managerial process needs to follow integration that’s the price system coordinates the economy, manage coordinate or integrates activities inside the firm’. The efficient and effective coordination is needed in the internal management of the firm to have the targeted manufacturing. According to the case [c1047], the internal management of Canon works efficiently according to its demand and are able to involve in problem solving. This plays an important role in the manufacturing of