Caply Camera Marketing Strategy

Promotion Strategy- There are several methods I will be using to spread the word about the Caply camera to customers and the broader public. I will be advertising Caply on social media sites such as Facebook, Twitter, and YouTube. The group of people that will most likely be interested in this camera will be millennials and post millennials, so social media sites is a good way to reach them. I will also create a Facebook and Twitter business page for Caply. I will post videos made with the Caply, such as extreme sports videos and live streams to these sites. Another method I will use is direct marketing. I will present information about the Caply camera to people who are interested and are most likely to purchase it. The forms of direct marketing

The core, actual, and the augmented product. The core product is what makes the product beneficial to customers. The Caply camera offers a lot of benefits to people who are active and like to be outdoors, are involved in sports, and are travelers. Some of the benefits of Caply include its’ durability, its’ ability to take photos underwater without being damaged, the many different accessories that allow the camera to be attached to various places, the great battery life, and it can record for more than five hours of 1080p videos or up to 120 hours in standby mode. Caply is also beneficial because it is very small and can taken anywhere the user goes. It is also simple and easy to use. The actual product is the physical camera. Its’ dimension is 30d x 60 mm and its’ net weight is 60g. The items that are included in the package is Caply, one USB cable, one black capsule, eighteen moustache stickers, and the instructions. Caply also includes voice commands and touch control. The augmented product is the features of the product that are not physical. These include warranties and customer support. The Caply camera does not include a warranty, but customer service support is offered. Caply includes an app that allows any photos or videos to be previewed and edited. It is still being developed. There is just one app developer at the moment who has been very busy. Caply’s app is still being developed because we want to avoid any crashes and errors while using the app. The Caply camera is a lot different than other cameras. Most cameras can only record videos for up to two or three hours. Caply’s recording time is five hours. Another thing that makes Caply different from the others is the low price. The normal price range for other cameras is around $300-$400. Caply is only $69. Caply can record for up to 120 hours in standby mode. Other cameras can only record around 24 hours in standby. Caply’s memory is up to 128GB,