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Capsim Part 3

1297 Words6 Pages

Part 3: Company Business to Business Marketing Solutions
3.1 Company industrial product management and industrial service

3.1.1 Company’s strategy in managing product lines
Kok Kiong Aluminium and Glass Works basically divide the customers into two categories such as housing estate and business type. Basically, this company also supplies raw materials and finished goods to another business company. It might be neither their collaboration partners nor the competitors. As we know that aluminium industry not only provide services project based on the contract, they also create furniture that can be sells to another industry as their selling products. First of all, Kok Kiong Aluminium and Glass Works provide two product lines to the business …show more content…

This strategy can attract the competitors in order to having collaboration with the company. Currently, the company only provides its contact details in the website. However, if they include more features such as their new products, the high-technology that the company uses, and also their package for the business; they will increase their ability to expand their business market. Besides, the company also can outsource some experience worker for this industry because currently their employees are just sufficient for current workload. The experience worker actually can ensure the quality of the products that they produce and also can learn from each other depends on their personal knowledge. This can help the employees having good relationship among them and also can brings benefit to the company business by increasing the progress of the work. In addition, the company can offer incentives to the intermediaries that recommend customers to them. This can increase their order from the business and also having good reputations for the company through the strategies, word of mouth. This can create the win-win situation among both

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