ipl-logo

Capsim Part 3

1297 Words6 Pages

Part 3: Company Business to Business Marketing Solutions
3.1 Company industrial product management and industrial service

3.1.1 Company’s strategy in managing product lines
Kok Kiong Aluminium and Glass Works basically divide the customers into two categories such as housing estate and business type. Basically, this company also supplies raw materials and finished goods to another business company. It might be neither their collaboration partners nor the competitors. As we know that aluminium industry not only provide services project based on the contract, they also create furniture that can be sells to another industry as their selling products. First of all, Kok Kiong Aluminium and Glass Works provide two product lines to the business …show more content…

This strategy can attract the competitors in order to having collaboration with the company. Currently, the company only provides its contact details in the website. However, if they include more features such as their new products, the high-technology that the company uses, and also their package for the business; they will increase their ability to expand their business market. Besides, the company also can outsource some experience worker for this industry because currently their employees are just sufficient for current workload. The experience worker actually can ensure the quality of the products that they produce and also can learn from each other depends on their personal knowledge. This can help the employees having good relationship among them and also can brings benefit to the company business by increasing the progress of the work. In addition, the company can offer incentives to the intermediaries that recommend customers to them. This can increase their order from the business and also having good reputations for the company through the strategies, word of mouth. This can create the win-win situation among both

Show More
Related
748 Words | 3 Pages

In this class we are expecting to run a business with competitors within the Footwear industry. With any industry there are many challenges within a company. Many companies, if not all want to be able to bring in the most revenues, profit, ROE, and have an image rating that will portray consumers to keep coming back and purchasing there products, there products are also reflected in the stock market. If a company cannot distribute and there goals and objectives on customer demands, the company maybe at the risk of failing financially, due to the amount of debt they may encounter trying to establish this.

Read More
1475 Words | 6 Pages

The company could expand even more to increase their market share. They must keep communications open through their relationships to avoid miscommunication and confusion. References Karniel. A and Reich.

Read More
1033 Words | 5 Pages

When employees see they are valuable to the company and they are secure it gives them confidence and in return they give their loyalty to the

Read More
1071 Words | 5 Pages

The research report is based on secondary research on a service based company ‘Antone displays’ working in the UK with their innovative work team in the market. The paper intent to evaluate a brief overview of the company along with the external factors that directly affect the internal and external working of Antone displays by means of different analytical tools. These tools include STEEPLE model, Extended Marketing Mix, cultural analysis and Stakeholder analysis to understand different factors that affect the development and progress of the company. Antone Displays – Service Sector

Read More
1753 Words | 8 Pages

As the presence of global e-commerce, specifically large model companies, need to practice the proper ways in building and maintaining strong customer relationships. By doing effective segmentation, such as based on gender, customer interest or brand preference, a company can reached their target customer more efficiently and effectively. Also, a company can engage with their target customer on a personal level with the use of social media, such as company website or blog. Apart from this, a company needs to have an accurate and detail information about each customer in order to build lasting customer relationships. Similarity, a company needs to have good partner relationship with other company departments and even outside the company to delivering superior customer value and satisfaction, and increasing a company’s

Read More
457 Words | 2 Pages

Cuatomer Service should always be the focus point with point of contact give by the employee with every company. Often times, employees gives off certain services accoding to how they feel and being gtreated by the employer. When a employee feels that they are not being treated fairly, they will display those same actions to the customers, who is totally unaware what is going on. The revenue of a company is very important, but to have great trust worthy employees working the company is just as important, because they have the ability to grow or destroy the company as

Read More
431 Words | 2 Pages

Furthermore, when a worker tells the other workers what a great company they work for, it entices them to apply for a job at that firm. This

Read More
1277 Words | 6 Pages

Major Business propositions for Woodmere and HomeHelp The business proposition for Woodmere in this case study is as follows. Woodmere would be able to secure an exclusive distribution with HomeHelp, which is a market leader in Home Decorating retail market, if it can implement time-based logistics. Woodmere’s prospective customer segment is heavily consolidated resulting in stiff competition.

Read More
2648 Words | 11 Pages

Table of Contents 1.0) Executive Summary 3 1.1) Objectives 3 1.2) Mission 3 1.3) Keys to success 3 2.0) Product and Services 4 2.1) Sourcing 5 2.2) Technology 5 3.0) Market Analysis Summary 5 3.1) Market Segmentation 6 3.2) Target Market Segment Strategy 7 3.2.1) Market Trends 7 3.2.2) Market Needs 8 3.2.4) Market growth 8 4.0)

Read More
1190 Words | 5 Pages

The suppliers may likewise get innovative assistance from IKEA 's organization mechanical base camp all through an assortment of business administrations and to pick up his devotion, which helped in making a relationship of association instead of supplier to client relationship. The late, made exceptional business open doors, empowering IKEA to keep on offering an extensive variety of all around outlined, utilitarian home, outfitting items at sensible costs and that however many individuals as would be prudent can bear the cost of them. Section 5: AC 2.2 – Use information technology to create strategies to develop IKEA’s relationship with its suppliers. AC 2.3: From this point, develop systems to maintain these relationships. There are numerous IT arrangements which are connected by IKEA to create association with their suppliers some are as per the following: Investigate genuine time data about business sector patterns deals and requests.

Read More
1924 Words | 8 Pages

This is a good way of increasing employee 's motivation and if used properly always have positive effects on the normal business

Read More
1016 Words | 5 Pages

It would aim at establishing a strong customer lifetime value. It would also search for new markets in other

Read More
2051 Words | 9 Pages

For the company, it gets the raw materials like wood and wood fiber from its internal suppliers and other raw materials like metal from its external suppliers. At this stage, parties like IKEA Industry and IKEA’s external suppliers are involved. Since IKEA has to purchase materials from numerous suppliers, the company has 31 trading service offices in 26 countries so that new idea testing, production monitoring, quality checks and price negotiations can be carried out efficiently. This ensures that the material costs are at its lowest and at the same time, material comes in good

Read More
1305 Words | 6 Pages

Apart from this, efficiency will be boosted is responsibilities and tasks are well distributed among the members. Additionally, job satisfaction and employee retention might also increase because this means that the leaders trusts them and believes in

Read More
785 Words | 4 Pages

This would attract a pool of workers of the highest caliber, thus leading to more value induced into the company. # Successful communication of perceived strengths of the product: Integrated marketing strategy- This has

Read More

More about Capsim Part 3

Related Topics

Open Document