SWOT Analysis
Strengths
High Quality product:
After seeing their first bill, our customers will understand the level of our products. If we adapt all our products to their house they would have to pay the minimum of light. If the consumer has a big backyard they don’t have to keep track of the grass maintenance. All of these products together make a great combination and that is why the product has become so popular. The quality we bring to the customers is our number one priority. The solar panels are the latest technology and the best one in the world compared to the Asian and European models.
Use of social media serves as inexpensive marketing tool:
Social media is a big strength for us - it is the only marketing strategy we have. Our
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People in Mexico tent to have few windows as possible because of the heat. With these the models of houses can change and the concept of putting a central air can become possible. In Mexico there are not Central Air. So if we make the houses to pay less they would be able to put these system so their entire house can be cool or warm.
International expansion:
By going to Mexico our company is taking a huge step in becoming a stronger presence in the global market. If we succeed in Mexico it can be a stepping-stone for expanding into other countries in America or Europe. People in other countries will begin to recognize our brand as an international commodity.
Innovation:
We are going to bring new products to fit the needs for our customers in Mexico. We can innovate and experiment; we can see our weakness and improve them. The benefit of going abroad is to try different markets and see what other people like and make a better product that can help us with our stores in the States.
Relationships abroad:
Since Energy Remodeling is giving us the franchise we are going to meet people that would like to open a store and make connections to expand in other countries. Meeting people is the biggest advantage of all. Connections are what make a company stronger and powerful.
Threats
Rules and regulation outside the United