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Case Study: Mad Travelling

851 Words4 Pages

OUR INTERNET MARKETING STRATEGY

Mad Travelling offer its service offered in a user friendly website that guarantees the satisfaction of this user by offering a 6-month or a one membership to its users. Scheduled to be operating b the end o 2017, our Mad Travelling would be specialized in Mediterranean destinations. Our staff can attend any travel request in several languages, mainly English, Arabic and French. We are currently working on our certification by IATA (International Association of Air Transportation), TICO (Travel Industry Council of Ontario). We are collaborating with Travel Organizations that lead us to offer sustainable and reliable travel services to our clients. Given that booking sites for flights and hotels are becoming …show more content…

Therefore and since the very early of its foundation, we made sure have a reliable and fast loading website and effective email system for Mad Travelling website so that visitors would behave in exactly the same way, that our website is responding to them through the use of bluehost which is a leading web solutions services provider that meets our needs and our budget (offering us 24/7 support and a pricing list starting from 2.95 US dollar per month). As for our web hosting provider we are using Google Apps since it is compatible with our Weebly, the website builder that we are using, and enable us also with suite benefits such as Google …show more content…

This would encourage travel sites such as Trip advisor, Fodors and Lonely Planet to advertise and rank their websites for our brand name. In order to manage our SEO we would be using “SEMrush”, which is software that analyses and gives an audit to the SEO, which would enable us to identify possible problems and fix them. .

5. Traffic drivers

We believe that until someone reads it, finds value in it and eventually shares with others, our website content is still in a black hole. Instead of publishing our website content on internet and wait for it to go viral, we would be using use the following traffic drivers to get the word out about our website

• Popups and slide-ins

Popups and slide-ins are separate boxes pop up or slide on a website to collect the email address of visitors. Usually popups an slide-ins cause headache for internet users who might decide to leave the website without even closing the boxes that suddenly appear. As for Mad travelling we would be encouraging our website visitors to fill in these boxes as we offer them 2%discount once they complete booking a service through our website. We would be using the popups and slide-ins free widget avaialbe on

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