Q1: In any country around the globe, staying ahead of competitors is one of the critical factors facing many organizations worldwide, therefore, nowadays many organizations have been focusing on innovation to being one of their best priorities in order to gaining competitive advantage over their competitors, and one of the famous large companies that have focused on innovation as a source of competitive advantage is Procter and Gamble. The company has been able to gain competitive advantage through building innovative culture which in return has helped them in meeting wider business objectives as well as maintaining their position in the market place. Being one of the largest consumer goods company, Procter and Gamble focused on setting clear goals and objectives for their business in order to be able to gain global market access and gain access to innovative technologies, and these goals and objectives helps the organization in giving them clear direction for their success, and it is all dependent on the Human Resource of the company. The organization is trying its best in removing all the barriers that holding their staff back, they encourage them to use their integrity, expertise, power of innovation, creativity, imagination, etc. to contributing to the development of new products which in return is helping is serving their customers better. Since innovation is a favor for the company, the company has a believe that innovative ideas will only come