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Case Study: 9 Billion-Rupee Brands

1906 Words8 Pages
9 Billion-Rupee brands: Dabur Amla, Dabur Chyawanprash, Vatika, Réal, Dabur Red Toothpaste, Dabur Lal Dant Manjan, Babool, Hajmola and Dabur Honey

• Strategic positioning of Honey as food product, leading to market leadership (over 75%) in branded honey market
• Dabur Chyawanprash the largest selling Ayurvedic medicine with over 65% market share.
• Vatika Shampoo has been the fastest selling shampoo brand in India for three years in a row.
• Hajmola tablets in command with 75% market share of digestive tablets category. About 2.5 crore Hajmola tablets are consumed in India every day
• Leader in herbal digestives with 90% market share
• Consumer Health Division (CHD) offers a range of classical Ayurvedic medicines and Ayurvedic OTC products that deliver the age-old benefits of Ayurveda in modern ready-to-use formats

Has more than 300 products sold through prescriptions as well as over the counter
Major categories in traditional formulations include:
• Asav Arishtas
• Ras Rasayanas
• Churnas
• Medicated Oils
Proprietary Ayurvedic medicines developed by Dabur include:
• Nature Care Isabgol
• Madhuvaani
• Trifgol
Division also works for promotion of Ayurveda through organised community of traditional practitioners and developing fresh batches of students International Business Division (IBD) caters to the health and personal care needs of customers across different international markets, spanning the Middle East, North & West Africa, EU and the US with its
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