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Case Study Of Keurig Green Mountain: Corporate Social Responsibility

1338 Words6 Pages

Keurig Green Mountain
Corporate Social Responsibility
Brett Sousa
Bridgewater State University

Author Note
This paper was put together for Communications 226 Section 003 for the spring of 2015

Keurig Green Mountain
Corporate Social Responsibility
Introduction
Corporate Social Responsibility Overview
Within this paper, the goal is to outline and to discuss the aspects of corporate social responsibility as it relates to the Keurig Green Mountain Coffee Company. Corporate social responsibility can relate to the how a company handles interactions with society. In addition it can also encompass what an organization does for society or the community. It can involve a wide variety of areas including charitable work, environmental …show more content…

Unlike traditional coffee pots, you need one new K-Cup for every additional cup of coffee brewed. To add some perspective of how much coffee brewed translates to waste, there are several statistics to look at. "Each pound of coffee consumed sends 50 K-Cups to the landfill"(How Do K-Cups Impact the Environment). So a family or business consuming coffee, each pound they consume, they are disposing of 50 K-Cups that are either not recyclable or not fully recyclable. With millions of households in the United States utilizing Keurig technology, this is creating billions of K-Cups worth of waste being sent to American landfills. Although as technological advancement, the waste created by K-Cups is substantially greater than that of a traditional pot of …show more content…

Keurig has plans to release a new K-Cup brewer, the Keurig 2.0, which will essentially lock out all of its competition. Basically, the design of the new brewer would make it impossible to use other companies K-Cups or designs. The brewer would be exclusive to Keurig Green Mountain, allowing them to all but completely corner the K-Cup market. The allegations made by numerous companies include "violations of both federal and state antitrust and anti-competitive laws" (Lawsuits claim K-Cup maker violates antitrust laws). These lawsuits could potentially have large impacts on K-Cup consumers as well as competitors of Keurig Green

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