ipl-logo

Case Study Of Keurig Green Mountain: Corporate Social Responsibility

1338 Words6 Pages

Keurig Green Mountain
Corporate Social Responsibility
Brett Sousa
Bridgewater State University

Author Note
This paper was put together for Communications 226 Section 003 for the spring of 2015

Keurig Green Mountain
Corporate Social Responsibility
Introduction
Corporate Social Responsibility Overview
Within this paper, the goal is to outline and to discuss the aspects of corporate social responsibility as it relates to the Keurig Green Mountain Coffee Company. Corporate social responsibility can relate to the how a company handles interactions with society. In addition it can also encompass what an organization does for society or the community. It can involve a wide variety of areas including charitable work, environmental …show more content…

Unlike traditional coffee pots, you need one new K-Cup for every additional cup of coffee brewed. To add some perspective of how much coffee brewed translates to waste, there are several statistics to look at. "Each pound of coffee consumed sends 50 K-Cups to the landfill"(How Do K-Cups Impact the Environment). So a family or business consuming coffee, each pound they consume, they are disposing of 50 K-Cups that are either not recyclable or not fully recyclable. With millions of households in the United States utilizing Keurig technology, this is creating billions of K-Cups worth of waste being sent to American landfills. Although as technological advancement, the waste created by K-Cups is substantially greater than that of a traditional pot of …show more content…

Keurig has plans to release a new K-Cup brewer, the Keurig 2.0, which will essentially lock out all of its competition. Basically, the design of the new brewer would make it impossible to use other companies K-Cups or designs. The brewer would be exclusive to Keurig Green Mountain, allowing them to all but completely corner the K-Cup market. The allegations made by numerous companies include "violations of both federal and state antitrust and anti-competitive laws" (Lawsuits claim K-Cup maker violates antitrust laws). These lawsuits could potentially have large impacts on K-Cup consumers as well as competitors of Keurig Green

Show More
Related

Chipotle Csr Initiatives

453 Words | 2 Pages

Chipotle's commitment to sustainable sourcing and ethical business practices enhances its brand reputation and distinguishes it from competitors. By promoting its CSR initiatives, Chipotle strengthens its image as a socially responsible company that prioritizes the well-being of people and the planet. Chipotle's CSR messaging resonates with socially conscious consumers who prioritize environmental sustainability and ethical consumption. By highlighting its commitment to responsible sourcing and community engagement, Chipotle fosters deeper connections with its target audience and cultivates customer loyalty. Chipotle's CSR initiatives also contribute to its long-term financial performance and shareholder value.

Read More

Keurig Mission Statement

689 Words | 3 Pages

Keurig is known for its convenience factor and high quality coffee. In order, to maintain and grow our market share it will be essential for our business to adopt to the demands of the millennials who are increasingly concerned about sustainability and are accustom to timely, if not instant, gratification. Therefore, it is going to be our goal in creating a recognizable Keurig product that reflects these ideals. It is for that reason our new product will be called Keurig E-Smart.

Read More

New Belgium Brewing Company Business Analysis

658 Words | 3 Pages

“To operate a profitable company which is socially, ethically, and environmentally responsible, that produces high quality beer true to Belgian brewing styles” (Wann, 2014). The New Belgium Brewing Company which is commonly known for their award winning beers, for example Sour Beers and Fat Tire, is located in Fort Collins, Colorado. The objective of this paper is to analyze the corporate social responsibility of New Belgium Brewing Company. In this analysis, we will go over the company’s corporate charitable giving, policies toward new technology, views of environmental responsibilities, and their approach to customer service. A main focus in the company’s social responsibility of New Belgium Brewing Company, is the corporate charitable giving.

Read More

Str 581 Business Plan Assessment

562 Words | 3 Pages

Starbucks has clearly outlined their vision and the strategies required to achieve it. Being the “premier purveyor of the finest coffee in the world, while maintaining our uncompromising principles while we grow,” (Moran, 2020) this requires them to maintain quality as well as commit to sustainability and ethical practices. A well-structured strategic plan will enable the company to align its operational activities

Read More

Keurig Value Chain

846 Words | 4 Pages

Keurig Green Mountain Inc. Coffee ranked second only to petroleum in world trade in 2013, with the United States being the largest importer, and Brazil, Vietnam and Indonesia being the largest producers (Treadway, 2015). Despite a complicated global commodity chain, coffee remains a lucrative and competitive business with many players. Exemplifying this fact, Keurig Green Mountain Inc., manufacturers of the Keurig coffee brewer and single-serve coffee pods known as K-cups, was recently bought by German investment company JAB Holding Company (Gasparro, 2015). Keurig History

Read More

Kold Machine Case Summary

348 Words | 2 Pages

1) The Kold machine that will be sold by Keurig will have many features that will distinguish it from other company's. One of these features would be to its pods. These pods contain to chambers, one consisting of syrup and the other consisting of small beads to carbonate the water. The benefit to this is that it has not been seen by the market yet.

Read More

Tim Hortons Corporate Social Responsibility Essay

524 Words | 3 Pages

Sustainability in business is the social, environmental, and economic responsibilities integrated into corporate social responsibilities (CSR) within the company (Sexty, 2013). Tim Hortons, being a triple bottom line company, gives back to society in a variety of different ways. A large focus of the company is the development of its social economy, through it’s charitable organizations. Their most prominent charity is the Tim Horton Children’s Foundation, which was Introduced in 1974.

Read More

University Of The People Phil 1404: Ethics And Social Responsibility

796 Words | 4 Pages

One term that people discuss is corporate social responsibility, especially because many people are starting to recognize that companies can deeply influence our society in many different ways. During this learning journey, we will be discussing companies whose social responsibility actions I admire the most. Furthermore, we will also be discussing which companies I do not trust. Last but not least, I will be stating whether I would like to work in the corporate social responsibility

Read More

Chipotle A Socially Responsible Organization Case Study

925 Words | 4 Pages

#1) Is Chiptole a socially responsible organization? Why or why not? First of all, let’s define what it is mean to be a socially responsible organization. For the company to be socially responsible, its behavior must be proactive for the benefit of society (Neck, 2014).

Read More

Starbucks Response Paper

310 Words | 2 Pages

Response As a regular patron of Starbucks, I enjoyed reading your discussion board submission about their journey to become a socially responsible company. Argenti (2013) describes corporate responsibility as a respect for the interests of society by taking ownership for the effects that the organization has on its customers, employees, shareholders, communities, and the environment as a whole. The Starbucks mission statement created in 1990 outwardly expressed their commitment to being a socially responsible company, but their actions, as pointed out by Global Exchange, was saying something else. Did you find it interesting, like I did, that Starbucks’ CEO believed that their shareholders would not be as acceptable of the change because

Read More

Macroeconomic Factors Affecting Starbucks

707 Words | 3 Pages

Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.

Read More

The Rise Of The Australian Coffee Industry

428 Words | 2 Pages

However, intensified cost pressures have at times led to narrower profit margins. There could be an increase in the installation of quality products and equipment for further customer satisfaction (Bowling, 2015). With the popularisation of coffee, the industry has benefitted manyfold. An annual growth in revenue is expected to be over 8.4% by 2016. Competitive pressures have however, reduced the profit margins significantly over the past few years (Smith,

Read More

Analysis Of Nestle's Corporate Social Responsibility

996 Words | 4 Pages

Discussion Nestlé’s Corporate Social Responsibility consists of looking further then the own company needs or profits and pay more attention to other stakeholders. Everyone concerned or connected to the company business will get a closer look on their situation and will be treated right. They divide the stakeholders in two categories; the first being the internal stakeholders such as employees and shareholders. The second category is external stakeholders where we find the suppliers, customers, environment and so on.

Read More

Nestle Corporate Social Responsibility Case Study

3469 Words | 14 Pages

1) Evaluate how Nestlé 's approach to corporate responsibility was good for their business. Corporate businesses generally have to meet ethical, legal, commercial and public expectations. That is what is expected of the business world today. This is known as the Corporate Social Responsibility (CSR). However, businesses with short-term goal will rarely practice CSR since practicing it does not bring any benefit.

Read More

Marketing Case Study: Hindustan Unilever

2155 Words | 9 Pages

CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-

Read More

More about Case Study Of Keurig Green Mountain: Corporate Social Responsibility

Related Topics

Open Document