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Case Study Of Thomas B

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Name: Thomas B. Thomas B (45) is an established executive living in Newton, MA. He lives in a spacious home with his wife Amanda (43) and two children, Dylan (9) and Anna (13). While Thomas spends most his weekdays and weeknights working at New Balance as a COO, he enjoys nothing more than spending what little spare time he has with his family. Thomas has become a fan of Capital Grille in the past year and half ever since he found out that a new location opened just 10 minutes away from their home. The proximity of the restaurant was a vital factor for him being a repeat customer (visiting at least once a week; usually on weekends). However, ultimately the great tasting food, the friendly staff, and his kids’ approval encouraged Thomas’
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