Cervus Equipment Corporation Case Summary

Introduction

Successfully growing a business based on acquisitions is certainly no simple feat. This task involves several challenges faced by both the internal and external operations of a company. While establishing such a business model requires companies to reinvent themselves constantly, it is most definitely not an impossible task. In fact, this business model is precisely what the Cervus Equipment Corporation had ventured towards when Graham Drake and Peter Lacey formed their partnership in the early 1990s. The corporation’s reputation, which had been built upon traditional reliability and benevolence, garnered the interest of quite a few John Deere dealership owners. At the time the company hadn’t been as massive as it is today,

Following this alternative, Cervus Equipment could build a strong foundation to brand building in Brazil for the years to come, to which their partner John Deere is very interested in pursuing. This will take time but it undoubtedly ensure great profits in the years to come as Cervus Equipment makes a name for itself. The expansion within the countries will allow Cervus Equipment to potentially diversify their products, targeting and attracting many new customers, making Cervus Equipment an even larger company, expanding internally and

The resources used for Canada will have to be minimal, as Cervus Equipment begins to focus and expand internationally.

Update equipment. Keep up with the technology and the times. By updating their equipment they will be able to produce product at a much faster rate than if they didn’t especially to keep up in Brazil. The more a company will keep current and up to date with the latest technologies; not only will the company be much more efficient, but successful. As well as they will be able to expand and produce a lot more variety in products. This will be able to set Cervus Equipment apart from others who have dealerships. A marketing advisor will be able to help maximize the revenue that the dealerships will be making internationally. Cervus Equipment needs to keep in mind the anchors of supply and demand in other types of economies. There are a number of anchors such as income, tastes, expectations, prices of related goods, the number of buyers along with weather. The two main anchors that need to be watched are income and prices of related goods. These will determine the quantity needed to produce each item and how much to sell it for. Since there is already competition moving into an international market the company will have to satisfy the demands and keeping up