“No Logo” was written for four years and published by Naomi Klein in 2000. It has four parts, comprising of 18 chapters that unfolds the insidious tactics of the conglomerates influencing the public to patronize their brands. How subtly they were able to foist themselves to become a household brand, intertwined in the lives of most families by regarding them as objects that can be subjected to abuse as a by-product of consumerism. Aside from that, the book also featured how some anti-corporate activist was able to delve into ways to counter attack the ploys of these global brands. “This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable” (N. Klein, 2000, p23) …show more content…
The first question that comes up to my mind is - Why did she used that title? Then followed by, how would I be able relate with it? I guess, what really made me stick through the reading is the desire to obtain the information that would help me become a more rational individual, mindful of the things that affect our daily lives. The book is not limited to the articulation of the rise of branding and its role in the growth of corporate power but also of changes in the labor markets and its