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Chapter Summary Of 'No Logo' By Naomi Klein

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“No Logo” was written for four years and published by Naomi Klein in 2000. It has four parts, comprising of 18 chapters that unfolds the insidious tactics of the conglomerates influencing the public to patronize their brands. How subtly they were able to foist themselves to become a household brand, intertwined in the lives of most families by regarding them as objects that can be subjected to abuse as a by-product of consumerism. Aside from that, the book also featured how some anti-corporate activist was able to delve into ways to counter attack the ploys of these global brands. “This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable” (N. Klein, 2000, p23) …show more content…

The first question that comes up to my mind is - Why did she used that title? Then followed by, how would I be able relate with it? I guess, what really made me stick through the reading is the desire to obtain the information that would help me become a more rational individual, mindful of the things that affect our daily lives. The book is not limited to the articulation of the rise of branding and its role in the growth of corporate power but also of changes in the labor markets and its

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These men trying to create and build these monopolies, corner markets, and increase profits the men never cared too much about who they hurt or what the effect of what their actions were. All they ever cared about is the money and the goods coming their way. For example, in the article “Captain of Industry or Robber Barons?” it states “workers were treated badly by the capitalists and their management organizations.

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Dana Gioia builds his argument an interesting way. The use of ethos and logos really helps the reader feel like this is important and should go do something about the problem. The use of logos in this article makes the reader realize the severity of this problem. "Literacy readers are markedly more civically engaged than non readers, scoring two to four times more likely to perform charity work, visit a museum, or attend a sporting event. " This quote shows that literature readers are more socially and civically active through the use of credible facts.

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Some victims, such as many small business owners, expressed hatred toward the monopolies. George Rice, for example, was “ruined by Rockefeller’s colossal combination.” (Doc H) Others formed organizations to more effectively convey their demands. The abysmal conditions of the working class planted the seeds of the establishment of labor unions in the late 19th century.

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In the post-Civil War United States corporations grew significantly in number, size and influence. Big business had a major impact on the economy and politics in America resulting in changes for many American citizens. As been noted, one way in

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The philosophy of critical theory has been involved in analyzing the dynamics of power and assessing the naturalness of Western culture, and therefore provided literature that has attempted to explain the dynamics behind the consolidation of capitalism. Bruno Latour focused on the naturalness that the notion of capitalism has attained through the discipline of economics, making it appear as a natural self-governing phenomenon. Furthermore, this naturalness obscures the negative and unfair effects of the system, as we find ourselves unable to effectively comprehend its dynamics. This can be viewed in both a national-, and an international respect. Immanuel Wallerstein has looked at the history of the global proliferation of capitalism, subdividing states into core-, peripheral- and semi-peripheral states areas.

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231 Words | 1 Pages

In the Onion's satirical article “Coke’s New 30-Liter Size Bottle: Unwieldy, inconvenient”, written in 2001, corporations are mocked for their dishonesty and misdirection. It reveals corporation’s manipulation of slogans, greed, and view of pity at the consumers. The article supports this claim by first showing a parody of Coke’s community slogan. It uses ridicule to show how “requiring three men to lift the bottle”(5) will promote a community feeling. Then, it depicts the greed that disregards value and products being sold by utilizing a falsely serious tone to describe the flaw of Coke’s carbonation in a 30-Liter bottle “but what are people going to do?

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1116 Words | 5 Pages

It led to the passing of the Sherman Antitrust Act of 1890, forcing Trusts like John D Rockefeller’s Standard Oil to disband. Britannica remarks, “Standard Oil broke up in 1911 as a result of a lawsuit brought against it by the U.S. government in 1906 under the Sherman Antitrust Act” (Britannica). This act broke up trusts during the Progressive Era and shows how workers can effectively fight back against trusts and monopolies taking more than their fair share of the market and profit. People in the modern day have taken inspiration from workers during this time and protested wealth inequality and labor exploitation by modern companies. I connect this back to my argument that the social precedents set during the Progressive Era can help Americans today fight back against corporate monsters taking advantage of hard

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The Sherman Antitrust Act and the Clayton Antitrust Act both defined what the government considered a trust to be and allowed the government to dissolve trusts and monopolies by making them illegal. However, the Antitrust Movement didn’t come without any setbacks. For one, the general consensus on big business among the general American population was positive. Business lobbying was used by companies to convince government officials, and consequently the American working class, that the booming businesses of the nineteenth century were beneficial to the economy and to the individual buyer or employee. Corporate lobbying was used to heavily influence policymakers into lessening the severity and enforcement of antitrust laws in the Sherman Act.

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484 Words | 2 Pages

The reason it caught my attention was when I saw the title I had a feeling it was going to be about a typical young girl going through that phase where she is obsessed with princesses. So I decided this was the book for me because at one point in my life I was that little girl that was obsessed with all the Disney princesses and I told myself when I was a little girl that one day I would be one. After taking this sociology course I have learned a lot about gender, race, religion, and many more things this course has taught me a lot about how much sociology is really used. So I am now a 20 year old but I’m not a princess but one day I will be an Occupational Therapist and be able to take care of patients so in my book I’m fulfilling my dream and ill be the princess that takes care of people who need

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558 Words | 3 Pages

The second section of the course focuses on struggles to control and reform big business and big businessmen in the first decades of the twentieth century. Compare and contrast the ways that pioneering liberals such as Theodore Roosevelt and Woodrow Wilson tried to change big businesses and their leaders. Was liberalism hostile or supportive toward big business? Introduction • Define liberal: “Nationalists who [b]elieved activist government, acting on behalf of the public…preserve capitalism [b]y regulating big business and limiting monopoly” • Define big business: Large, overpowering organizations that, while previously characterized by monolithic individuals, like Vanderbilt or Carnegie, had transformed into multi-divisional management-heavy

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5518 Words | 23 Pages

Quoting an unknown source, Fredric Jameson once exclaimed that “it has become easier to imagine the end of the world than the end of capitalism” (“Future City” n.pag). Mark Fischer in his book titled Capitalist Realism: Is There No Alternative builds on this notion and says that there is a “widespread sense that not only is capitalism the only viable and political economic system, but also that it is impossible to even imagine a coherent alternative to it” (8). What makes capitalism such an overwhelming, undefeatable force? How can one explain the pervasive presence of capitalism in each and every sphere of our lives? And finally, how does capitalism pre-empt any act of resistance or critique thereby reproducing itself endlessly?

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Although capitalism remains to be the dominant ideology of the world today, throughout the centuries and to this very day it is challenged by other

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590 Words | 3 Pages

 (Ring of Gyges: A Case for Injustice, 2009) Overall, I believe Velasquez said it best: "We should stop humanizing [corporations] and recognize that whatever conscience, beliefs, actions, or rights we attribute to them are really the beliefs, actions, or rights of those who run the corporation" (Velasquez, 2014). References R. (n.d.). EthicPrereading. Retrieved November 16, 2017, from

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1484 Words | 6 Pages

The American life is contrasting compared to the rest of the world. We provide health, education, and welfare of our citizens but people don’t consider the conditions that make America different from others. In America, name brand is everything. When it comes to shoes or clothing, the brand name has influenced millions of Americans to consume their products. Furthermore, America’s society has conditioned the lives of Americans to believe money and merchandise are associated with happiness through the technology and media businesses.

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846 Words | 4 Pages

Capitalism is understood to be the “economic and political system in which a country's trade and industry are controlled by private owners for profit, rather than by the state.” In modern society, capitalism has become the dominant economic system and has become so integrated that it has resulted in a change in the relationships individuals have with other members of society and the materials within society. As a society, we have become alienated from other members of society and the materials that have become necessary to regulate ourselves within it, often materials that we ourselves, play a role in producing. Capitalism has resulted in a re-organization of societies, a more specialized and highly segmented division of labour one which maintains the status quo in society by alienating the individual. Karl Marx and Emile Durkheim theorize on how power is embodied within society and how it affects the individuals of society.

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