The British Broadcasting Corporation is approaching for Charter Renewal in 2017 due to which there are enhancing imperative for the corporation to effectively demonstrate proactivity in terms of engaging with different market segments as well as to deliver authentic value propositions that tends to significantly inform, educate and entertain. In specific consideration, the most challenging market segment to efficiently reach and engage with is the age group between 16-24 years can be referred as digital native group. The main idea of this research investigation is to determine the authentic marketing strategies through which can effectively reach, engage and influence the specific youth marketing segment which can be mutually beneficial for …show more content…
Effective marketing strategy is significantly for success and sustainability of any organisation for the specific purpose it is essential for every business organisation to re-evaluate, examine and adopt diverse strategic marketing approaches in order to retain a competitive business advantage over business rivals. The British Broadcasting Corporation (BBC) is not only the oldest media and broadcasting firm, but it is also providing services as public service institution. While conducting analysis, it has been identified that all the TV viewers are targeted market segment for BBC which represents to be a critical issue for organisation in order to develop streamlined marketing strategies. However, in consideration to latest Charter renewal 2017 organisation is looking forward to create efficient marketing strategies to attract 16-24 age group individuals. It demonstrates that target audience for BBC is multi-cultural which depicts audience desires that are required to be catered significantly. In reference to the specific market segment, BBC has a valuable opportunity to enhance range of