Chewing Gum Essay

The company, William Wrigley Jr. was incepted in the year 1891 on April initially transacting in commodities such as soap and baking powder. By the turn of the year 1892, the chief executive officer or rather a founder started giving out chewing gum with every baking powder bought. The chewing gum later on became a common product and was widely preferred to baking powder. In other words, the popularity of the chewing gum1 surpassed that of the baking powder. The company operates in collaboration or works together with dental experts to assist foster to improve oral healthcare.The company invests from support programs for the dental team and larger society, from other than creating new commodities to auger well with the latest trends and oral

There is a likelihood that there exist no oral care goods to the consumers from the various locations like chewing gum, in addition, its formal price implies that almost everyone can purchase it. The company at the moment trades its goods in many countries, approximately more than 180. The challenge experienced by the company being unable to increase their sales revenue since they are not in a position to identify the preferences and tastes of the consumers therefore unable to acknowledge the period of making the product known. Hence their rank in the confectionary industryhas witnessed a decline over the recent years despite there being s robust market proportion in the international market for chewing gums.It is believed that Wrigley’s averts rivalry as the global leader of chewing gum. Some of the company’s products include well known chewing gums like Big Red, Doublemint, Spearmint, Eclipse, Extra, and Juicy Fruit (Aaseng 55). In addition, they also give novelty gums like Hubba Bubba among other chewing gums. The company’s non-gum commodities include breath mints Altoids and Velamints and candies Crème Savers and