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Chick Fil A Marketing Strategy

372 Words2 Pages
Chick-fil-A’s positioning strategies completely offers the four P’s of marketing. Since the very beginning Chick-fil-A has stuck to their tactics and has grown into a successful company. It is the second-largest quick-server restaurant chain in the United States, with close to two billion dollars in sales, with more than 1,250 restaurants in 37 states (Sourse). This is all due to the company’s success in following the four P’s enabling them to grow their company the way they intended to, with strong ethics and beliefs. The company only serves the highest quality of ingredient products. Priding themselves on two additional P’s those are purpose and people. This corporation shows their complete willingness to stand behind these two, purpose and
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