ipl-logo

Child Health Foundation: Rhetorical Analysis Of The Caption Campaign

1332 Words6 Pages

The Child Health Foundation (CHF) looks to protect the lives and well-being of children. The primary audience of this would be parents that smoke around their kids. In addition the ad also appeals to a larger audience of smokers that may not have children of their own but smoke around children. This ad has strong pathos appeal. The use of the cute and innocent looking child is what draws the viewer in first. The caption infers that if you are the parent that smokes you will be the cause of your child’s early demise. The background is all black to create an ominous feel regarding the future of the child. The white lettering of the caption contrasts heavily with the black background and increases the impact of the statement. The caption is primarily …show more content…

The framing of the child straight on identical to how the child sees the world. The child has an upward gaze to suggest she is looking up at an adult who is currently smoking a cigarette. The child is placed in the lower three-quarters of the left side as to leave room for the smoke halo at the top of the image and draw attention to the halo. Though the halo is faint it contrasts well with the background. This is to give it a more realistic feeling as the halo looks as if it a standing smoker blew out smoke that descended onto the child and it explains why the child is looking up. Similar to the other anti-smoking ads, the logo in the bottom left adds ethos appeal through credibility. The CHF was founded in 1985 with a mission “to save the greatest number of children’s lives at the lowest possible …show more content…

The primary audience of this graphic are people that don’t know much about the impact of higher taxes on cigarette sales. The secondary audience would be those involved in the debate about the effectiveness of higher tobacco taxes. The graph deals heavily in logos appeal. The effect of the graph is to persuade the viewer that the increase in tobacco prices from 1994-2004 has had an effect on the percentage of male smokers in France. It is with the decreased percentage of male smokers, that the graph draws correlation to the decrease in lung cancer death rates. It attempts to persuade the reader through data in excess, but it displays this data in a biased way that makes the viewer side with WHO. The graph attempts to display three different values on the y-axis though does it in a way that makes the viewer immediately draw the conclusion that higher cigarette prices will decrease lung cancer deaths. It is due to this biased display of information that the graph is clearly intended for an audience that won’t heavily scrutinize it. The empty space on the x-axis the the right is to suggest that with heavier taxes on cigarettes in the coming years, the downward trends will continue. The downward trends of smoking prevalence and lung cancer deaths are in orange and green, closely related colors to show their connected. The cigarette price index is seen in blue

Show More
Related

Cigarettes Rhetorical Analysis

1009 Words | 5 Pages

The creator is a lung cancer foundation, which every day handles cases of lung cancer derived by smoking cigarettes, so they have credibility itself. The audience can realize that this foundation is trying to reduce the number of people who has lung cancer by reducing the number of people consuming the cause of it, cigarettes. The non-smoker audience who oppose cigarettes use would have a strongly connection with this ad, and would accept that it is credible because they and the foundation would have similar thoughts about this issue. However, the smoker audience of this ad may feel uncomfortable with it and may not believe on the credibility of the creator.

Read More

A Rhetorical Analysis Of A Non-Smoking Ad

454 Words | 2 Pages

Due to the strong message proposed by this ad, the likely hood of someone paying attention to it is high. The ad describes what cigarettes do to your health in an appealing way. The logos ethos is so real about this advertisement due to the idea that if one smokes they will die. The gun with the cigarettes sends the message that cigarettes and bullets are equivalent to each other.

Read More

Rhetorical Analysis Of Smokey The Bear

1434 Words | 6 Pages

With the knowledge of Smokey’s support at hand it is not hard to see that Smokey has some major credibility at his side, adding on to the already immense amount that he adds to the advertisement himself. Overall, Smokey has always had a large backing of credibility at its side and the advertisement here is no different from its predecessors. The credibility that Smokey and his backers provide in the end push the rhetorical appeal of ethos very far in the minds of the people viewing the

Read More

This Lucky Strike Ethos Pathos Logos

581 Words | 3 Pages

One of these positive effects is that smoking a cigarette cures the appetite, resulting with losing weight. Thesis: This Lucky Strike advertisement attempts to attract numerous Americans using pathos, logos, and ethos in order to convince the consumer that smoking is healthy and helps lose weight; this reveals that corporations will not stop at any cost in order to persuade consumers to buy their product. Lucky Strike directly targets overweight men and women using their self consciousness.

Read More

A Rhetorical Analysis Of Quit Smoking

861 Words | 4 Pages

At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking. Quit’s aim is to reach older men and women who smoke and have kids. This is clear because they use a mother and child to convey their message.

Read More

Cdc Mission Statement

1884 Words | 8 Pages

The Challenge of Targeting Smokers: The Tips campaign’s main public were current smokers. Smokers are a group of individuals that a strong-minded when it comes to the reasons of why they smoke. In 1964, the U.S. Public Health Service’s Surgeon General, Luther L. Terry, M.D. first announced the dangerous of smoking, and soon after that it became a law that tobacco companies had to put warning labels on all of their products (“Dr. Luther L. Terry,” 1985). It is because of this that the phenomenon of them knowing the health risk they face when smoking,

Read More

Women Smoking In Someland

154 Words | 1 Pages

The graph provides information about the number of people smoking in Someland which is divided into two different gender groups. It can be seen that number of men smoking was always higher than that of the group of women. As regard the first, it was about 600 men in every 1000 using tobacco in the beginning of the period. However, this data experienced an gradually decrease to 250000 in 2000. For the first 25 years, the rate of women smoking had an steady increase from under 100 women per 1000 to slightly more than 300.

Read More

Mayor Ram Emanuel's Plan To Increase Cigarette Tax Proposal

669 Words | 3 Pages

Also, if producers put the entire tax burden on the consumers through higher prices, it’s most likely to decrease the living standards of regular cigarette smokers. In addition to that Chicago’s high cigarette tax rate of $7.42 per pack may lead to the emergence of the parallel market. Over the time, too high tax rates may cause people to look for cheaper cigarettes. Some parallel markets arise because consumers don’t want to pay high taxes on the transaction for basic goods and services. Furthermore, that would be a good opportunity for smugglers to smuggle cigarettes into Chicago from the other states where the cigarette tax rate is lower.

Read More

Cdc's Expectancy Of Teenagers To Quit Smoking

97 Words | 1 Pages

I agree with you when you state that the ad has a didactic and strong tone. The CDC commercial intentionally portrays shocking content to urge people to quit smoking. According to the CDC, cigarette smoking causes more than 480,000 deaths annually in the United States, out of which 42,000 deaths result from secondhand smoking. The average life expectancy of nonsmokers is 10 years higher than smokers. Furthermore, the CDC warns that if American teenagers continue to smoke cigarette at the current rate, 5.6 million teenagers could die at an early age from diseases caused by cigarette smoking.

Read More

A Rhetorical Analysis Of Anti Smoking Advertisements

1058 Words | 5 Pages

They are trying to convey the message that smoking can potentially kill and the people should do something about it as a society to stop this epidemic. The foundation gets straight to the point when presenting this message, they send a very raw message to their audience because they do not see this as a slight issue, but something needing to be fixed immediately. They heavily rely on the appeal to emotion in this advertisement, and this strategy proves to be very effective. It helps get their point across in a way that will make a difference and send a wake up call to all smokers. The sentence in the lower right hand corner is a call to action and pulls at the audience's heart strings and makes them come to their senses about smoking and how it will end up killing them if they allow it to take over their

Read More

Visual Rhetoric Of Smoking Advertising

1291 Words | 6 Pages

Smoking ads from the 1950s are vastly different from the ones today because there was much less research on the subject during that time period

Read More

Textual Analysis Of A Commercial

1003 Words | 5 Pages

This commercial is not the same as the others and it’s differences cause it to be more appealing to watch and more likely to catch people’s eye. For the first time a smoking video is not focusing as much on a person hurting themselves, but on a person hurting their pets by smoking. This is both a good and bad thing because it does grab people’s attention but it does not relate to as many people. The people who do not own pets are not really affected by the commercial.

Read More

Smokers In Canada Marketing Strategy

1285 Words | 6 Pages

An immersive media marketing campaign is aimed to run from the period of May 1 to May 31, 2016 with a culmination event on May 31, 2016 which is ‘World No Tobacco Day’. This campaign’s umbrella idea can be summed up as ‘Be cool again’ playing on the idea that teenagers don’t have to smoke to look ‘cool’ amongst their peers or to ‘fit in’ in the crowd. The campaign uses sarcasm to show how ‘uncool’ smoking is and will be directed at teenagers on Vancouver Island, BC,

Read More

Chesterfield Cigarettes Analysis

824 Words | 4 Pages

It is common to see advertisements that promote smoking and ensure that there is not health problems caused by cigarettes. Although, now that there is more technology and further research has been conducted we can conclude that smoking can cause health problems. Even with this information known about the advertising techniques of Chesterfield cigarettes it will never stop the company from manufacturing cigarettes, since these industries gain lot of money and won't stop just because a person decides to smoke that cigarettes that they are selling. Advertisement choose specific elements in their ads to draw the attention of the audience. In this particular ad they use the image Arthur Godfrey since he was famous in that era, and it was likely that people would listen to his promotion of smoking chesterfield cigarettes even if he didn't really like the

Read More

Synthesis Essay On Smoking Cigarettes

1210 Words | 5 Pages

I chose to analyze this image because I believe it’s extremely powerful, and the topic isn’t talked about enough. You see commercials here and there that show individuals who have cancer from smoking, they advertise resources to help them quit smoking. However, people think they’re indestructible. Nobody believes the worst, will happen to them. In addition, the risks to the smoker’s live are

Read More

More about Child Health Foundation: Rhetorical Analysis Of The Caption Campaign

Related Topics

Open Document