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Childhood Marketing Ethics Paper

1221 Words5 Pages

The process of childhood marketing is extremely unethical. Ethics can be defined as: “A part of philosophy dealing with values relating to human conduct, with respect to the rightness and wrongness of certain actions and to the goodness and badness of the motives and ends of such actions” (Mitchell, 2014, p. 62). Firstly, children are exposed to advertisement, media and marketing twenty four hours a day seven days a week (Barbaro & Earp, 2008). Marketers try to get into a child’s mind with television, commercials, internet, billboards, and products. This strategy of marketing is very profitable but, can also be harmful for children. Marketers pull on a child’s heart strings by making an emotional attachment between the child and a well-known character (Barbaro & Earp, 2008). Putting a beloved character such as Spongebob or Mickey Mouse on products helps sell the product. A child feels obligated to have a product when they see a branded character on the box (Barbaro & Earp, 2008). Using children’s emotions to sell products is unethical. Secondly, The Girls Intelligence Agency (GIA) and other marketing agencies are unethical. The GIA gives young girls material possessions in exchange for Intel and insight on their friends and family. (Barbaro & Earp, 2008). The GIA has over one hundred …show more content…

The government needs to regulate media consumption in order to protect children from a lifetime of chronic effects. Secondly, The Federal Trade Commission (FTC) needs to get its power back. Up to nineteen eighty four the FTC had all the power to regulate media consumption. There were virtually no effects on children. When the government revoked the FTC’s power, problems started to emerge. This caused an increase in health problem among children as well as the rise a materialistic society. Thus, the government and the FTC need to work together to stop the negative consequences of media

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