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Childhood Under Siege Book Review

856 Words4 Pages

JOEL BAKAN CHILDHOOD UNDER SIEGE: HOW BIG BUSINESS TARGETS CHILDREN In Childhood under Siege: How Big Business Targets Children, Joel Bakan brings to light the extremely insensitive and far flung profiteering of children by large corporations and also society's shameful failure to protect them. Bakan takes a disciplined and subtle approach to examine five areas: media, medicine, pollution, labor, and education where corporations and their advertising departments are pushing ill suited and unhealthy goods on kids and promoting anti-child policies. He clearly states that even the meticulous parents can't protect their children from all the threats that our respect for corporations have created. This book is well supported by facts. He firstly talks about the world of video games and online “entertainments”. Here children's exposure to violent images through gaming and early sexualisation through various media …show more content…

As one industry insider puts it, these sites “get users in the door to play for free and then monetize the hell out of them once they’re hooked. He interviews a number of youth marketers who are frank about the dark side of the business and their own role in it, including Alex Bogusky, widely credited with the invention of viral marketing, who recently quit and issued a scathing denunciation of his former industry, calling it a “destructive” practice with no “redeeming

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