Restaurant Marketing Ideas for the 12 Days of Christmas
Christmas marketing isn't limited to just the immediate holiday but includes your winter menu changes, catering services, increased promotions of cookies, cakes, pies, pastries and side dishes for holiday meals, holiday party bookings and gift card sales. You have a great opportunity to attract new customers, show your chef's skills in preparing holiday favorites and exotic foods from other countries and cultures and host special tasting events that attract convivial crowds.
12 Christmas Marketing Ideas for Restaurants
As the song goes, special gifts for the 12 days of Christmas include wildly exotic gifts, homespun treasures and a partridge in a pear tree. Christmas marketing ideas for restaurants can follow a similar template for 12 restaurant marketing ideas.
1. Offer a
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Provide Meals to 8 Percent of America's Diners on Christmas Day
According to the National Restaurant Association, 8 percent of people are willing to eat at restaurants on Christmas Day. Your restaurant could easily earn record-breaking profits by offering a traditional or elegant holiday menu, Christmas brunch, dinner buffet or full-service dining from the regular menu. The 8 percent of people looking for dining venues include your competitors' customers and people who have never tried your restaurant, and serving Christmas meals is an excellent strategy for attracting new diners. By the way, don't forget Christmas Eve, when one in 10 people go out to dinner.
9. Nine Decorating Ideas
Holiday decorating ideas include everything from winter landscapes to religious symbols, but most restaurants prefer to use décor that's not religious to avoid offending people of other faiths than Christianity. Nine holiday decorating ideas for the Christmas season include:
Dressing the staff in red and white colors
Trimming a live or artificial tree with lights, presents and decorative accents
Adding silver, gold, green, red or white accents to