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Clicks: The Most Coveted Goal For Adwords

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The most coveted goal for AdWords advertisers is clicks. Because clicks mean traffic and the more traffic you generate the higher your chance of converting this traffic into shoppers. However, before you can optimize for clicks, you first need search volume; to be awaring on those SERP pages. The issue is: if you’re a niche store, the chances of you having to deal with keywords that yield lower traffic is much higher.

This is because the more niche your store is or the more unique your product are, the bigger the chance that your keywords and long-tail search terms are less likely to be searched in general. That’s not to say that these aren’t high-value terms that can get you the conversations you want, what if your click through rate is …show more content…

In the case of the above example you would therefore narrow it down to ‘custom socks’.

Or drilled down even further…

The more specific your keywords are, the better Google is able to find the right matches for you. The thing is, broad match is a huge asset for those terms that yield lower search volumes, enabling you to generate more traffic boosting terms that bring more targeted traffic to your store and/or product pages.
Bonus Beginner Tip: Increase AdWords Traffic By Optimizing Your Quality Score
Quality score is about more than lowering your campaign CPC rates, it can help increase and improve your generated traffic. The better your Google AdWords Quality Score is, the higher your chances are for better ad position, thus increasing your chances of increasing traffic. This is why optimizing your quality score should be your first point of call when improving low traffic AdWords campaigns.

Your Google Quality Score is determined by the relevance of your ad to your keyword and landing page and the overall performance of your

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