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Ethos Pathos And Logos

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On the other hand, it builds your authority in the niche, and thus, opening windows for creating an enthusiastic back link profile.

 Promotes User Engagement – High quality and unique content, regardless of form—text or non-text— encourages user engagements with your brand, either consciously or not.

Users eagerly take time out empathizing with your brand message, digesting your entire content, and perhaps, even sharing, liking, or commenting your content. Otherwise, poor contents only prompt users to keep scrolling past until your content becomes lost into oblivion.

 Generates Fresh Leads and Conversions – High quality and unique content builds brand authority and exposure in a very saturated market. With more consumers becoming aware of your brand, your site certainly gains strong potentials of generating new leads and increasing sales conversions.

Generally, good contents characterize less of the blatant …show more content…

Although search engines have currently ignored the use of meta-keywords, they are still important because your keywords guide you to create your meta-description tags. Besides, keywords used indicate the specificities and nature of your website. Observe the emphases of the meta keywords of the same site examples in their respective meta description tags:

For webdesignerdepot.com: (-- removed HTML --)

(-- removed HTML --)

The site was very comprehensive by citing more of their services other than their flagship expertise, web design. Searching for "web design" in Google, webdesignerdepot.com shows up right on the first SERP. Other sites with equally variegated web design services also prop up like, behance.com and courser.com. Thus, when having several online service interests, you might wish taking such keyword and meta-description

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