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The Soup Spoon Executive Summary

543 Words3 Pages

The three possible marketing activities that The Soup Spoon can implement are developing loyalty programmes, customer review and recommendations and reduce defection which can drive the building of customer relationships. They can improve customer retention, build customer loyalty and cultivate relationships with customers by embracing transparency and establish trust with them. The Soup Spoon can develop loyalty programs to build customer loyalty. Besides offering membership card for the members to collect points to enjoy few dollars off their bill, they should also carry out tiered program loyalty to make customers feel exclusive and important. By giving more rewards to customers in their upper tiers, the company is showing them that they …show more content…

It would be a great way to raise awareness and generate word of mouth buzz by offering bloggers something in return for an honest review. They will also be their customers and give them good reviews and recommendations if he or she likes the products and services by The Soup Spoon. The main reason is reviews build trust. Finding the correct bloggers is important because if he or she does not have the type of audience the company wants to reach, they will not be able to drive any traffic. They will in turn help the company with their search engine rankings too. Links and favorable reviews from sites with active user bases can also result in the website being shared on all over the social media. If a consumer is unsure about the services or foods but everyone else seems to love it then it increases the chances that the consumer will give it a try base on reviews and so it is the best time to transfer those visitors into loyal clients. However, recommendations and reviews will not always be positive but company should always address and respond

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