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Kate Hudson Fabletics

501 Words3 Pages

Kate Hudson's Fabletics is an online athletic wear subscription clothing service that is winning with their new marketing strategy. First, it is important to realize that times have changed dramatically. More and more people are making their purchases online. In addition, consumers are relying on the reviews about products and services read online too instead of relying on recommendations from friends. People really rely on and trust those online reviews. Consequently, top online companies like Fabletics are utilizing brand marketing strategies adapted to this situation.

Consumers Read And Trust Reviews
Studies revealed that the average consumer doesn't really give much credit to traditional marketing and advertising that they read in magazines, newspapers, or watch on television. Instead, they go to the Internet and read reviews written by the average consumer and their take on a product. The majority of consumers really do trust those reviews and rely on the reviews to make their purchase choice. Consequently, a smart business owner or company realize that the key to increasing sales is based on increasing positive customer reviews. The fact is that positive reviews increase brand recognition and search engine ranking. It's a total winning situation for the company and customers. …show more content…

Perhaps, they assume that Hudson is just a spokesperson for the company. The exact opposite is true. Kate Hudson is a hands-on executive. She gets involved with the selection, marketing, and sales. Kate Hudson is a very real and authentic person. She remarks that she would not add anything to the clothing line that was not approved personally by her. Kate Hudson is also behind the push to make their customer service the best online. The fact is that Hudson has a strong commitment to producing quality clothes along with great customer

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