Clubsman Brand Analysis

My first chosen Product is the Mini Cooper car which since its creation in 1959, has always defended the ideas, inspiration and passion. Today the brand reinforces its strategy by developing a new range of car called "Clubsman", the strategy aims to make people more greedy and more fans of Mini with a new brand identity and new offers in the future. The MINI Cooper Clubman 2016 continues to manufacture it style of the wagon like its last generation car, but grew in size like the other new models of MINI. According to the head of Mini, Sebastian Mackensen, the central idea of strategy reshuffle is the combination of a clear design, emotionally appealing in order to make people more interested in the "Mini" brand. The brand focused on its design

The brand cultivates aesthetic controversy. Crocs are known by paying at its start, pages of advertising in Rolling Stone and Vanity Fair that signed the message 'ugly can be beautiful'. The brand is amused by the hatred it causes in its advertising. The brand holds especially its fame by winning the ultimate recognition of the success from the image of the former President George W. Bush in Crocs, socks printed of the little squiggle logo of the White House in light outgoing accordion. The socks in Crocs is a complete nonsense, noted Robin Givhan in his article "Crocs Are not Chic" in the Washington Post (2007). According to Crocs history, the idea of starting manufacturing this shoe invented by Canadian company Foam Creations and repeated by three Americans (Lyndon Hanson, Scott Seamans, and George Boedecker) is to design a shoe for boat and thus the small round holes in the shoe and the plastic used have been studied so that the shoe can be worn barefoot, water and air flowing through the holes (company.crocs.com). As to the question whether the Crocs brand could go out of fashion, Jean-Jacques Cherry, Crocs director in France ensured that fashion is transient and that we are not in a logical fashion, but in a sense of comfort. Crocs has tried its bearing seasonality problems by throwing stuffed shoes for winter, so the argument to let water and air flowing through the holes is forgotten). The brand is trying to develop other models, to not be too dependent on the Cayman model (the hole shoe) which now represents 80% of sales. The story of the ugly and comfortable shoe shows that the ugly is not timeless. The plastic shoe holes attracted even the Hollywood stars and ugliness has become a new marketing argument. So after the American president George W Bush, according to Catherine Garcia from online magazine THE WEEK of June 25, 2015, it is now the turn of the small British Prince George to drive up Crocs sales