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Cmg Executive Summary

373 Words2 Pages
Current Situation CMG is the leader of Mexican grill and fast casual market. In 2013, CMG contributed $3.3 billion to the total sales revenue of the industry. CMG continues to contribute to the growth of revenue because its fast-casual segment. In 2013, CMG improved its revenue to 17.7%. In 2014, the restaurant industry’s sales are expected to reach $683.4 billion. CMG retained ownership of all locations because its facilities are smaller than competitors. Because of CMG’s high cost food, CMG controls labor cost to achieve smaller margin.
Strategic Posture
Mission
• CMG was created in 1993: “to change the way people think about and eat fast food”
Objectives
• No long-term debt
• Exceed organic growth of occupant safety market
• Grow
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