Chick Fil A Essay

Company Background

Chick-Fil-A is a family-owned business that first opened in 1967 in Hapeville, Atlanta (Chick-fil-A, n.d.). Over the years, Americans have seen this fast-food chain quickly grow to become America’s third largest chain behind McDonald’s and Starbucks (Haddon, 2023).

Chick-fil-A’s business model consists of a simple menu of chicken sandwiches, waffle fries and milkshakes. They do not spend a lot of time developing new products, but instead, focus on delivering excellent customer service through innovative procedures such as upstream ordering (Wall Street Journal, 2021).

In addition, their franchising model is unique compared to other fast-food chains. Unlike competitors, Chick-Fil-A owns each of the franchise locations and

This company will be one of Chick-fil-A’s direct competitors when they expand to Asia and will be a good company to benchmark against to measure success. Jollibee is a Filipino fast-food chain who leveraged a benchmarking strategy against McDonald’s to attain similar performance levels and improve their operational systems (Hill, Hult, McKaig, & Cotae, Global Business Today, 2021, p. 435). They also looked for weaknesses in their competitor and determined that McDonald’s menus were too standardized for local tastes (Hill, Hult, McKaig, & Cotae, Global Business Today, 2021, p. 435). Once they determined this, Jollibee began catering to local tastes and found that they began to gain a much larger market share in the Philippines. They also successfully expanded to other countries with large populations of Filipinos and Filipino expatriates such as the Middle East and the United States (Hill, Hult, McKaig, & Cotae, Global Business Today, 2021, p.

To have a positive influence on all who come in contact with Chick-fil-A” (Chick-fil-A, n.d.). By examining this purpose, we can determine that Chick-fil-A is based on Christian Biblical principles. Truett found that these principles also acted as good business principles. This conclusion has previously been stated before by Max Weber, a German sociologist, who made the connection that Protestant ethics and the spirit of capitalism have a positive correlation (Hill, Hult, McKaig, & Cotae, 2021, p. 102). Although the company has been met with nothing but success in the United States and other predominately Christian areas, their company culture could impose a handicap when trying to implement their business operations abroad. For this reason, it will be very important for Chick-fil-A to analyze determinants of culture for each country to see if the country would be compatible. The determinant of culture consists of 4 elements: social structure, religious and ethical systems, language, and education (Hill, Hult, McKaig, & Cotae, 2021, p. 94). For Chick-fil-A, the most important determinant to consider is religious and ethical