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Mcdonalds And Chick Fil A Comparison

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McDonald’s and Chick-fil-A are fast-food restaurants that offer similar menu choices, but have different amenities and environment. McDonald’s was founded in Des Plaines, Illinois in 1955 by Ray Kroc and Richard Macdonald; and the company currently has approximately 14,146 U.S. locations. Chick-fil-A is a chicken sandwiches chain, headquartered in Atlanta, Georgia. The Chick-fil-A’s franchise has more than 2,200 stores across the United States. Both restaurants chains have sandwiches, wraps and breakfast meals. Although both McDonald’s and Chick-fil-A provide an online menu for convenience and ease of ordering before you leave your house, there are distinct differences in their presentation; Chick-fil-A only provides a selection of chicken …show more content…

Sometimes at McDonald’s your food might be cold or “smashed” because the employees were trying to rush with everything, but on Chick-fil-A the food will be always looking nice and hot. Something that its talked about a lot are their fries, McDonalds fries are known for being the best fries between all fast food chains, but sometimes with the employees rushing they might be undercooked sometimes, not have enough salt ( or no salt at all), or even be too greasy; Chick-fil-A fries on the other hand are waffle fries, which would be one of their customers favorite, just eating the waffle fries with the Chick-fil-A sauce is an experience that everyone enjoys, every time. Overall to pick which one is better depends on what you can afford and what you crave eating, you can’t go to Chick-fil-A with one dollar and a craving for burgers, or go to McDonald’s wanting great customer service and the best chicken sandwich

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The Questionnaire we constructed included several different question types, such as Likert, so we could gather the most accurate data. The first couple of questions we asked were simple questions to understand the person taking the survey. Some of these questions included gender and age range. These questions made us aware of the demographics taking the questionnaire. Then we included questions that gave us insight on how frequently they ate fast food and how frequently they visited Chick-fil-a. Some examples of these questions were, how far they lived from a Chick-fil-a, what meal they usually eat at a fast food restaurant, and how many times a week they eat Chick-fil-a. For the next section of our questionnaire there were Likert scaled questions

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Introduction Chick-fil-A (CFA) is a restaurant chain admired by many but it also attracted a lot of controversy over the last few years. The founder, Truett Cathy, have created a culture that differentiates the organization from most other fast-food chains, and the company have stayed true to its values till the present days. In this case study, the company’s competitive advantage, the strategic leadership initiatives that helped the company attain success, how it responded to its external environment, and the strategic challenges it is facing are discussed. In addition, findings on the company’s approach on its international expansion and its status as a privately-owned company are included, and possible directions the company might take in these areas are suggested.

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Travelers who go places to visit family, or any other reason, gets hungry and would like to see a familar fast food restaurant they can go to everytime they travel. As Visser said “When a huge modern business conglomerate offers fast food to travelers on the highway, it knows that its customers are likely to desire No Surprises. They are hungry, tired, and not in a celebratory mood; they are happy to pay—provided that the price looks easily manageable—for the safely predictable, the convenient, the fast and ordinary”(129). The restaurant that is known for travelers to stop at when tired and hungry is McDonalds. You can find a McDonalds about anywhere you go in the world and its always fast service most of the time.

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