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College Admissions Essay: The Influence Of Media

670 Words3 Pages

Have you ever considered what life would be without media? Or how influential the media can be? I find it inspiring and fascinating how the media industry works and develops an influence over people's minds. "All media exist to invest our lives with artificial perception and arbitrary values." Marshall McLuhan's states media is all around us; it gives us a sense of being, media is our own gratification which we can't get rid of and I strongly agree with that. I want to be able to become a catalyst for change and challenge society's norms and values as our generation is progressing. I am intrigued by the creativity and vision media brings to us. The inventiveness and originality it captures has inspired me to enhance my knowledge as I am keen to extend my insight into media. …show more content…

I have developed an interest in the broad concept of how information is communicated through society as a whole in this dynamic digital age. The practical side of Media has also fascinated me as it contains a range of platforms such as directing and developing digital technology which has inspired me to follow my ambitions in media production. I am determined to go into production because it encapsulates creativity and entertainment. I have created a portfolio for my Media Studies blog which involves filming, directing and editing a film opening. I gained an incredible amount of experience by working on my portfolio for two years whilst meeting every deadline. Working individually and as a group has enhanced my capabilities to plan and innovative the practical work in production. Nevertheless, I have also worked on the theory-based side of media by doing research for my portfolio, such as researching & creating experimentations, analytic reflection and self-critique of media

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The Media is a common source that many people continue to use to get important information. Journalists are known for seeking out the truth and making sure the public hears it. When the media presents to their audience the details about popular events it influences the actions and mind set of many which could cause them to react negatively or positively. In the memoir, Warriors Don’t Cry by Melba Pattillo Beals, the citizens in the town called Little Rock frequently used the media as a way of getting their voices heard. From back in the day to now, the media still holds a high influence on everyone regarding important information down to the common day to day activity of others.

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The strength and effects of mass media are expressed perfectly in Denis McQuail’s article “The Influence and Effects of Mass Media.” McQuail does not really focus on the educational spectrum of mass media like Lunsford. Instead he tries to provide useful information about how mass media effects society as a whole and how there can be power gained from ownership of mass media. Instead of just thinking of mass media as a website that teenagers get on to post what they are eating for lunch or what they had to do that day, McQuail looks deeper and writes about how mass media can lead to political and economic power. One example from his article is when he writes about how mass media “can attract and direct attention to problems, solutions or people” and can also be useful in the forms of “persuasion and mobilization.”

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I am a third year transferred student at UC Berkeley and am very interested in learning media studies as my major. After attending Media Study 10, I believe studying media would be an ideal direction for me to broad my knowledge and experience My interests in media started when I was teenager as a reporter in my school’s broadcasting club. There, I enjoyed reporting news and information but also had opportunities to understand the influence that the media could have to change our lives as I delivered critical issues. When I came to the U.S., I felt a discernible disjointedness between many different groups of international students, and believed this was because of a deficiency of understanding and communication between different perspectives.

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The Media A billion people use the internet everyday and on average an American teenager spends about 11 hours a day on some type of social media. The media has a substantial impact on everyone's life owing the fact of the amount of time we all spend on the internet. In knowing this the media should give positive images and messages but, does the media actually do that? Or are they too worried about making money and getting viewers.

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We must acknowledge that there will be times where we lose our position, only to realize where we stand. Growing up life seemed hard, but now I realized how amazing it was; I had a family who loved me and I was never seen different (discriminated), I was always told I had four very impart jobs: have respect for people even if I didn’t like them, do good in school, always ask questions and never forget where I came from, little did I know I realized where I came from after I left. When I came to the United States of America, New York became a dream, but we must all wake up and stop dreaming; I did after my mother past away a year after I’ve arrived. The world became gray, for I was very downhearted and life felt like death because of all the

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The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

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Media has become an integral part in society. The idea of media has changed throughout the century along with the change in media technology. Media went from print media to modern media that can be viewed via screen and now modern media can be controlled by the user/viewer itself. It is a powerful tool that can be accessed almost anywhere with a smart phone or computer and internet. Social media is a newer media that has changed the way in which society interacts, face-to-face communication changed to screen-to-screen communication.

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For years people have played the “blame game” with media and its effects on society. It has been questioned whether the media helps or hurts more in its overall impacts. The media consists of magazines, advertisements, TV shows, and social pages such as Instagram, SnapChat, Twitter, and Facebook, all in which society seems to be addicted to. The real question is, is having all of these sources of media positively or negatively affecting society? Some people blame the media for harming society by causing eating disorders and a low self esteem.

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Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

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There are many effects of media on society and they are positive as well as negative. Some of them are given below:

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